巨量广告

Platform introduction:

The Massive Engine Advertising Platform is the core marketing hub created by ByteDance for advertisers. It is positioned as a "global growth partner for advertisers" and aims to solve the pain points of "complex delivery processes, inaccurate crowd targeting, difficult to measure effects, and scattered tools." The platform relies on huge amounts of user data from engines (covering multi-end traffic such as Douyin, Today's Headlines, and Watermelon videos) and AI technology to provide full-process services from "advertising construction-intelligent delivery-data review-strategy optimization", while integrating intelligence. Tools such as site construction, Flying Fish CRM, and Huge Cloud Map form a marketing closed loop of "traffic acquisition-customer management-data-driven". Whether it is brands to increase their voice volume, small and medium-sized businesses to obtain accurate clues, or cross-border e-commerce to expand overseas markets, goals can be achieved through the platform. It is a core platform with both scale and technological advantages in the domestic advertising and marketing field.

Core functions:

1. Full scene advertising management

   • Multi-target delivery adaptation : Supports three core scenarios: brand promotion (improving brand exposure and conveying brand concepts), effect conversion (obtaining customer clues and promoting product transactions), and cross-border marketing (helping overseas brands reach overseas users). Advertisers can select types such as "brand advertising","effect advertising" and "search advertising" according to their needs. For example, car brands place brand advertisements to convey the value of new products, and educational institutions place effect advertisements to obtain trial clues;
   • Intelligent delivery tool : Provides functions such as "one-click starting volume" and "automatic bidding". AI algorithms optimize delivery strategies in real time-"one-click starting volume" quickly tests advertising potential, and "automatic bidding" dynamically adjusts bids based on conversion goals (such as Form submission, product ordering) to reduce labor costs, especially suitable for small and medium-sized advertisers who lack delivery experience;
   • Full-end traffic coverage : Integrate huge amounts of APP traffic such as Douyin, Today's Headline, Watermelon Video, and Car Understanding, and support "universal investment" and "targeted delivery", which not only meets the reach needs of people in the entire region, but also accurately targets target users (such as filtering by age, interest, region, and behavioral tags).

2. Integration of full-link marketing tools

   • Creativity and landing page tools :
     • Huge amount of creativity: Provide advertising material templates (Short Video, pictures), creative inspiration libraries (disassembly of popular industry materials), support intelligent generation and optimization of materials, and help advertisers quickly produce high-conversion materials;
     • Intelligent website building: Provide free landing page templates (suitable for education, automotive, local services and other industries), build promotion pages without code, support mounting form components and product links, and improve "click-to-convert" efficiency;
   • Customer Management and Data Tools :
     • Feiyu CRM: Integrate advertising leads and customer management, support lead allocation, follow-up reminders, and transaction management, realize full-cycle management of "lead obtainment-customer conversion-long-term maintenance", and improve marketing ROI;
     • Huge cloud map: Build user portraits based on big data, support crowd insight (analyzing target user preferences), attribution analysis (tracking advertising conversion paths), and strategy optimization (formulating precise targeting plans), helping advertisers use data to drive delivery decisions;
   • Talent Marketing Linkage : With access to a huge number of star map tools, advertisers can directly screen suitable talents on the platform (based on category, number of fans, and ability to bring goods), initiate brand cooperation, and realize "advertising + Talent Planting" Collaborative marketing (such as MICHAEL KORS enhances brand awareness through Talent Short Video + platform advertising).

3. Layered learning and strategic support

   • Getting Started for Newbies : Provide "Launch Newbie Village","Product Tool Tuition"(such as building advertising accounts and selecting bidding methods), and "Industry Getting Started Guide"(interpreting launch points in catering, education, automobiles and other industries) to help novices quickly master the basic operations;
   • Advanced strategy services : Provide mature advertisers with "industry gameplay dismantling"(such as local life group purchase coupon placement strategy, e-commerce promotion advertising rhythm planning),"optimization guide"(such as how to improve low CTR, how to optimize high-cost clues), and also provide A/B testing tools to support the comparison of the effects of different materials and targeting strategies;
   • Success Case Reference : Showing multi-industry benchmark cases-Meituan Hotel increases booking volume through "precise regional targeting + preferential activity materials", and Chery Jaguar Land Rover achieves clue volume and transaction volume through "brand advertising + effect advertising linkage". Double growth in rate provides advertisers with reusable strategic reference.

4. Data monitoring and mobile management

   • Real-time data review : Display core data such as advertising exposure, clicks, conversion rate, and cost in real time in the background, support split analysis by time (day/week/month), advertising plan, and delivery channel, and generate data reports to help advertisers adjust strategies in a timely manner;
   • Efficient operation on the mobile side : The "Huge Engine" APP synchronizes core functions on the web, supporting viewing multi-account promotion data, modifying advertising budgets/bids, responding to user comments, and managing clues, adapting to fragmented advertisers when they go out. Operational needs (such as shutting down inefficient plans in real time and adjusting high-conversion plan budgets).

Usage scenarios:

• New brand products are launched : A beauty brand launches brand advertisements through the platform, combined with a huge amount of cloud maps to analyze target users (women aged 25-35, who focus on skin care and beauty), and targeted Douyin and Today's Headlines, and linked up with a huge number of people. Short Video of grass planting were filmed by Star Map people. The exposure of the new product exceeded 100 million in the first month of launch, and the sales of the Tmall flagship store increased by 200%;
• Local merchants get customers : A chain hot pot restaurant places effect advertisements on the platform, uses intelligent website to create a "99 yuan meal for two" landing page, targeting local users within 3 kilometers, and manages store verification clues through Feiyu CRM., obtain 500+ valid customers arriving at the store within 1 month, with a cancellation rate of 85%;
• Cross-border e-commerce going to sea : A 3C brand uses the platform's cross-border marketing function to launch overseas advertisements (covering Southeast Asian markets), target local electronics enthusiasts, and combine huge amounts of creativity to produce multi-lingual materials. The monthly order volume of overseas platforms increased by 30%;
• Obtaining clues from educational institutions : A K12 institution placed a "free audition" effect advertisement, used the automatic bidding function to control the cost of clues, and distributed audition clues to the sales team through Flying Fish CRM. The efficiency of clues increased by 40%, and the audition conversion rate increased by 15%.

Applicable population:

• Brand advertisers : Well-known domestic and foreign brands (such as automobiles, beauty, luxury goods) need to enhance brand voice and convey brand value through large-scale advertising (such as Chery Jaguar Land Rover, MICHAEL KORS);
• Small and medium-sized merchants/enterprises : Local service merchants (catering, beauty industry), e-commerce merchants, educational institutions, etc. need to obtain accurate clues or promote transactions at low cost, and rely on intelligent delivery tools to lower operating thresholds;
• Cross-border e-commerce sellers : 3C, clothing, and home furnishing sellers who need to expand overseas markets rely on the platform's cross-border marketing functions to reach overseas users;
• Advertising optimizer/marketing team : Professionals responsible for advertising delivery need to improve delivery effectiveness through refined data review and strategy optimization, and rely on platform data tools and advanced functions;
• Advertising agencies : Agencies that provide full-case marketing services to customers need to integrate platform tools and traffic resources to develop customized delivery plans for customers.

Unique advantages:

1. Huge amount of ecological traffic dividend : Integrate traffic from hundreds of millions of user platforms such as Douyin and Today's Headline, covering people of all ages and all interest areas. The advertising reaches high ceilings and is easy to achieve large-scale exposure;
2. Full-link tool closed-loop : From creative production (huge amount of creativity), landing page construction (intelligent website building), launch management, clue management (flying fish CRM) to data review (huge amount of cloud pictures), there is no need for cross-platform operations to improve marketing efficiency;
3. AI intelligent cost reduction and efficiency improvement : Automatic bidding, one-click starting and other functions reduce labor costs, AI algorithms accurately match target groups, reduce invalid consumption, and improve conversion efficiency (such as reducing clue costs for small and medium-sized businesses by 20%-30%);
4. Layered adaptation needs : It not only meets the simple needs of novices for "one-click delivery", but also provides refined data tools and strategic support needed by professional optimizers, taking into account advertisers of different sizes and experiences;
5. Multiple scenarios and global coverage : From brand promotion to effect transformation, from domestic marketing to cross-border sailing, it adapts to the marketing needs of advertisers at different stages and in different regions to achieve "global growth".