巨量99

Platform introduction:

The "99 Good Cases" platform of Huge Engine is a hub of practical experience created by Huge Engine for marketing practitioners, brands, and merchants. It positions itself as a "strategic inspiration library for marketers" and aims to solve the pain points of "difficulty in implementing marketing solutions and industry gameplay." unclear and no reference for tool applications." Multi-industry customer cases that the platform relies on a huge number of engine services are classified according to "industry + marketing goal + tool type", fully presenting the entire process from "business pain point diagnosis" to "strategy execution" to "achievement verification"-each case is marked with core tools (such as huge local tweets, huge thousands of rivers), key data (GMV growth, traffic efficiency) and practical details (delivery strategies, crowd targeting), allowing users to intuitively learn "how to use huge amounts of tools to solve practical business problems", is a free reference platform for newcomers to get started and mature practitioners to optimize strategies.

Core functions:

1. Various industry cases are presented in categories

   • Industry coverage : Covering core areas such as food and beverages (Ruixing Coffee), daily chemical (CPB Key to Skin, Appropriate Herbal Medicine), catering (CAKEBOSS), and local life (Yunshang Grassland, Xingguang Beibei). Each industry case focuses on typical marketing pain points in this field (such as promoting traffic acquisition, 0-1 cold start, and omni-channel efficiency improvement);
   • Tool association : Cases clearly mark the huge number of tools used, making it convenient for users to filter according to tool needs (such as "Huge Local Push" cases and "Huge Thousands of Rivers" cases). For example, Ruixing Coffee and Yunshang Grassland cases correspond to "Huge Local Push", CPB Skin Key and Appropriate Herbal Medicine cases correspond to "Huge Thousands of Rivers", accurately matching tool application scenarios.

2. "Pain points-solution-strategy-achievement" full-link disassembly

   • Pain point diagnosis : At the beginning of each case, the core business problems of the brand/merchant are clearly defined, such as Ruixing Coffee's "limited crowd exploration during the promotion period and low traffic acquisition efficiency", and Xingguang Beibei's "The business situation is broken in stages 0-1" It is difficult and the growth of GMV is weak ", allowing users to quickly benchmark their own needs;
   • Strategic solution : Detailed description of the marketing plan used, including details such as tool selection, delivery logic, crowd targeting, etc. -For example, Luckin Coffee "uses global promotion to introduce precise traffic and optimizes budget allocation through 'chasing + one-click start'", CPB Skin Key" relies on the collaboration of natural traffic + advertising traffic to adjust the target coefficient to control the planned running speed ";
   • Data results : Use key data to verify the effect of the case and quantify the marketing value, such as Ruixing Coffee's "Ten Thousand Stores Live Broadcast Break 100 Million", Xingguang Beibei's "GMV Growth by 120%", and Yunshang Grassland's "GMV Winning Ten Million GMV", visually demonstrating the business growth after the strategy is implemented.

3. Accurate case screening and search

   • Classified screening : Support screening cases by "industry"(food and beverage/daily chemical/catering, etc.),"marketing goal"(traffic acquisition/GMV growth/cold start breaking),"tool type"(massive local push/Huge amount of money), for example, if you want to learn about "local life promotion", you can directly screen "massive local push + local industry" cases;
   • Keyword search : Presumably support searching for cases by brand name and core strategies (such as "global promotion" and "talent model"), and quickly locate target reference content (such as searching for "Lucky", you can directly find its "Wandian Carnival" case).

Dismantling of typical cases (selected):

Usage scenarios:

• Introduction to novice marketing : A newly recruited local catering merchant learned the application method of "massive local tweets + talent model" by checking the "CAKEBOSS Catering Case", and formulated the "Group Purchase Voucher + Local Talent Visiting" plan based on its own needs. The check-off at the store increased by 50% within one month;
• Brand strategy optimization : A daily chemical brand wants to improve the ROI of the Double 11 Live Broadcast Room. It refers to the "CPB Key to Skin Case" and adopts the "Natural Traffic + Advertising Traffic Collaboration" strategy to adjust the huge amount of Thousand Rivers target coefficient. The ROI increased from 1:3 to 1:5;
• Tool application reference : Operators of a scenic spot want to attract visitors through a huge amount of local tweets, dismantle the "crowd targeting + scene planting grass" strategy of the "Cloud Grassland Case", and target "skiing enthusiasts" in local and surrounding cities., passenger flow increased by 30% in a single week;
• Industry trend insight : Marketing practitioners browsed the "food and beverage + daily chemical" case and found that "global promotion" and "traffic collaboration" are high-frequency strategies, and then adjusted their own service FMCG brand solutions to improve delivery efficiency.

Applicable population:

• Brand marketing personnel : Marketing planning/execution personnel of brands in food and beverage, daily chemical, catering and other industries need to refer to similar brand case optimization plans;
• Small and medium-sized businesses/shop owners : Local lifestyle businesses (scenic spots, photography, catering) and e-commerce sellers need to learn "how to use huge tools to solve cold start, traffic, and GMV growth problems";
• Newcomer marketing/student : Newcomers who are new to Short Video marketing and e-commerce marketing need to understand industry gameplay and tool applications through practical cases;
• Marketing service providers/agents : Agents who provide customers with a large amount of marketing services need to disassemble cases to refine reusable strategies and improve customer service capabilities.

Unique advantages:

1. Highly practical : All cases are real service cases of huge engines, including specific pain points, implementable strategies and real data. They are different from theoretical content and can be directly benchmarked and reused;
2. Closely related tools : Each case clearly marks the huge number of tools used (huge local push, huge thousand rivers) to help users understand "how tools solve specific problems" and avoid "tools are disconnected from scenarios";
3. Free without threshold : Full platform cases are free and open, with no registration or payment thresholds. Small and medium-sized businesses and novices can obtain professional marketing reference at low cost;
4. Accurate industry coverage : Focus on current hot marketing areas (e-commerce, local life, brand promotion), and clearly classify cases, so that users can quickly find reference content for their industry or target scenarios.