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Platform introduction:

Instant writing "Today's Hot List" is a "hotspot capture and content productivity hub" created for domestic new media practitioners. It solves three types of pain points in new media operations: * Slow response to hotspots : Manual browsing of multiple platforms to find hotspots takes more than 1 hour/day, making it easy to miss the "golden hot chase window"(such as sudden social hotspots and popular platform challenges); Low creation efficiency : Hot content requires manual framing and polishing of copywriting. The creation of a single content takes 2-3 hours, making it difficult to cope with the needs of "daily updates"; Difficult distribution on multiple platforms : The same hotspot needs to adjust the content style for Weibo, public account, Xiaohongshu and other platforms, which leads to inefficiency; Weak prediction of hot spots : Lack of data support makes it impossible to predict in advance the upcoming hot spots, and can only passively follow the trend.

Its core logic is to "reconstruct the new media creation link with 'network-wide hot list aggregation +AI intelligent assistance'": there is no need to manually swipe the platform, and the system automatically collects thousands of hot lists; there is no need to think from scratch, and AI generates a content framework based on hot spots; There is no need to repeatedly adjust the format, and full-platform distribution automatically adapts the style, allowing new media operations to shift from" passive hot pursuit "to" proactive prediction and efficient output ", adapting to the needs of all levels from individual creators to corporate teams.

Core functions:

1. Core: Two functional modules

   (1) All-network hot list aggregation: multi-platform, all-dimensional, and instant capture of hot spots

   Solve the problem of "scattered hotspots, difficult to find hotspots, and slow to update", and cover all scenarios of hotspots:

   1. Full platform information source coverage :
      • Gather tens of thousands of website hot lists such as "WeChat, Today's Headline, Baidu, Zhihu, Weibo, Tieba, Douban, Hupu, Douyin, Station B" and synchronize hot spots on various platforms in real time (such as Weibo hot search list "Chengdu Metro", Zhihu hot list "Manner employee monthly salary", Baidu hot list "Metro Line 13 site collapse");
      • Support "hot list search": Enter keywords (such as "technology","entertainment") or platform names (such as "Weibo" and "Zhihu") to quickly locate target hotspots. Example: Searching for "Caijing" can filter out Baidu Financial Hot list, know about financial topics, and avoid cross-platform searches;
   2. Multi-dimensional classification and filtering :
      • Field classification: Subdivide the hot list according to the 10 major fields of "technology, entertainment, sports, finance, society, health, culture, science, education, and fashion" to adapt to creators in different vertical fields (such as technology bloggers focusing on the technology hot list, entertainment Xiaobian pays attention to the entertainment hot list);
      • Real-time filtering: Support "24-hour hot list, today's hot list, minute updates", mark the hot "release time"(such as "hot 2 minutes ago" and "updated 11 minutes ago") to ensure that the latest news is captured;
   3. Hot material management :
      • Support "copying titles and links" and "adding to material favorites" to facilitate calling hot information during subsequent creations (such as quoting Weibo hot search titles and Zhihu topic links);
      • Automatically label hot spots "popularity data"(such as "899,000 discussions" and "1.483 million readings") to help determine the value of hot spots (priority is given to hot spots).

(2) AI-driven content creation and distribution: full-link assistance from hot spots to landing

Solve the problem of "slow creation and difficult division" and strengthen content productivity and communication:

1. Hotspot prediction and inspiration :
   • Based on historical hot list data and AI models, predict "upcoming hot events"(such as holiday hotspots, platform event warm-ups), and push "hot announcements" 3-7 days in advance. Example: predict "Double 11 warm-up" hotspots, generate a "grass planting copy framework" in advance;
   • For a single hot spot, automatically generate "creative direction suggestions", such as the Weibo hot search "Manner Employee Monthly Salary". Recommendation directions: "Analysis of the Current Situation of Monthly Salary of Workplace People","Comparison of Employee Salary in Tea Shop" and "Employment Options for Young People";
2. One-click AI creation :
   • Multi-scene content generation: Enter hot keywords (such as "Chengdu Metro"), select the content type (Articles/Short Video scripts/grass planting copywriting), and AI generates complete content with one click:
     • Public platform articles: Including "emotional titles + hot spots introduction + opinion analysis + ending interactions", such as "Chengdu Metro is on hot search again! This time it's because…";
     • Short Video scripts: with "split description + narration + duration", such as "[0:00-0:10] picture: Chengdu subway station crowd narration: 'Chengdu subway has become a place for Internet celebrities to check in again?'";
     • Planting grass copywriting: Highlight "scene-based experience + hot spot association", such as "Follow Chengdu Metro hot spots and check in treasure shops along the route!";
   • Content optimization function: Support "one-click rewriting of articles"(adjust style, such as changing from "serious analysis" to "humorous ridicule"),"copywriting polishing"(optimize language fluency), adapt to different account settings;
3. All-platform adaptive distribution :
   • Adapt to multi-platform styles: Automatically adjust the format and tone of the same content, such as:
     • Weibo: Short sentences + topic tags (#Chengdu Metro Hotspot #);
     • Xiaohong Book: Segment +emoji+ grass planting label (#Chengdu Tandian #);
     • Station B: Long copy + interactive guidance ("Have you ever taken the Chengdu subway? Sharing in the comment area ");
   • Distribution progress tracking: Support viewing "content release status and interaction data (likes/comments) on each platform" to facilitate subsequent optimization of distribution strategies (if a platform has high interaction, priority will be given to distribution next time).

(3) Personalized application: customized assistance for different practitioners

Solve the problem of "differences in needs for different positions" and adapt to the full role of new media:

1. New media editor (public platform/self-media):
   • AI provides "hot article framework + data support"(such as citing Baidu hot list data) to automatically polish titles and paragraphs, and increase creative efficiency by 60%. Example: Follow up on "Metro Line 13" hotspots and generate "Construction Site Collapse Incident Analysis" article in 15 minutes;
2. Short Video director (Douyin/Xiaohongshu/Station B):
   • AI generates "Short Video scripts + lens suggestions" and combines hot topic tags (such as #Chengdu Metro #) to help quickly release the film. A director feedback that "after using the tool, the script creation time has been shortened from 2 hours to 20 minutes";
3. Technology product evaluator :
   • AI integrates "hot list data related to hot products"(such as "New Product Mobile Phone Review" on the Baidu search hot list) to generate "evaluation framework + user concerns"(such as performance, price, and comparison of competing products) to improve the professionalism of evaluation;
4. Social media operations :
   • After capturing hot spots, AI generates "post content/interactive copy" with one click to increase the frequency of account interactions. For example, chasing the "Manner employee monthly salary" hot spot and generating "Do you think 5000 yuan monthly salary is enough to spend in first-tier cities? Talk in the comment area ";
5. Merchant customer complaint reply :
   • Combined with "industry hotspots"(such as "food safety" hotspots), AI generates a "customer complaint response template" to take into account hot topic correlation and problem resolution to improve customer satisfaction.

typical application scenarios

• Personal new media hot spots : An entertainment editor discovered the hot search "drama 1017230" on Weibo through the "Today's Hot List"(popular 2 minutes ago), and used AI to generate an article "drama analysis" with one click. It was posted to the public account within 30 minutes and received 12,000 views, far exceeding the previous 500+ views of "toolless creation";
• Daily update of the new media team : A certain technology new media team uses the "Enterprise Operation Edition" to screen 3 technology hotspots (such as "New Product Mobile Phone Release") through the hot list every day. AI generates 5 Short Video scripts in batches and distributes them to the editors and editors for editing. The efficiency of the daily update has been increased by three times, and the number of popular videos in the month has increased from 2 to 8;
• Brand Hotspot Marketing : A milk tea brand borrowed the "Manner Employee Monthly Salary" hotspot and used AI to generate a copy of "'Milk Tea Shop Employee Monthly Salary Disclosure '+ Brand Activities ", distributed it to Xiaohongshu/Station B, combined with" in-store consumption discounts ", driving store passenger traffic to increase by 25%;
• Short Video accounts gain popularity : A certain lifestyle celebrity learned that the "Mid-Autumn Festival Holiday Strategy" was about to break out three days in advance through "Hot Prediction". He used AI to generate 3 "Mid-Autumn Festival Subway Travel" scripts, which were released. After receiving 50,000 + views, increasing 1200+ fans, which is 4 times more efficient than blindly creating and increasing fans.

applicable population

• New media practitioners : Individual editors, self-media bloggers, and new media team members need to quickly follow hot spots, efficiently produce content, and increase account reading/playback volume;
• Short Video creators : Douyin/Xiaohongshu/Station B talents need to combine hot spots to generate scripts to lower the creation threshold and increase the probability of content explosion;
• Brand marketing personnel : For new media operations of FMCG, digital, catering and other brands, we need to use hot spots to expose and transform grass grass to reduce marketing costs;
• Operations/customer service personnel : Social media operations (need to interact with hot spots to increase fans), merchant customer service (need to combine hot spots to optimize customer complaint responses) to improve work efficiency;
• Newcomer to content : Users who have no creative experience but want to do new media need the dual assistance of "hot list +AI" to quickly start content creation.

Unique advantages (compared to similar hot spots/creative tools)

1. Hotlist coverage is the most comprehensive : It covers "tens of thousands of websites" more than single-platform hotlist tools (such as Weibo hotlist only), and captures hotspots without missing. A small editor feedback that "After using this tool, you no longer need to open 10 browser tabs at the same time to find hotspots";
2. Deep integration of AI and hot lists : Different from the tool that "hot lists only display, creation relies on manual", it realizes the closed loop of "hot list capture-hot spot prediction-AI creation-distribution", and improves creation efficiency by more than 60%;
3. Accurate multi-role adaptation : Provides customized functions for different roles such as new media editors, choreographers, and reviewers, which is more suitable for job needs than general creation tools (such as script generation for editors and data integration for reviewers);
4. Automatic adaptation of multi-platform distribution : There is no need to manually adjust the format, and AI automatically adapts to the styles of each platform, avoiding the duplication of "changing the same content multiple times" and improving distribution efficiency by 50%;
5. Balancing lightweight and depth : The Web side supports in-depth creation, and the mobile side supports fragmented hot pursuit, adapting to the new media's working rhythm of "finding hot spots at any time and producing content anywhere".

precautions

1. Control the timeliness of hot spots : Hot lists are updated quickly (in minutes). It is recommended to complete the creation and distribution within 1-2 hours after discovering hot spots to avoid content invalidation due to "outdated hot spots";
2. AI content needs to be personalized and adjusted : AI-generated content needs to be fine-tuned in combination with brand/account settings (such as adding personal opinions and brand information) to avoid "one-size-fits-all" and enhance user identity;
3. Hotspot selection needs to be consistent with the positioning : Avoid blindly chasing hotspots that have nothing to do with account positioning (such as technology accounts chasing entertainment hotspots). You can use the "classified hot list" to screen hotspots in vertical fields to maintain the verticality of account content;
4. Paid functions are selected on demand : Individual novices will first try out the free version of the hot list and basic AI creation, and then upgrade after confirming the needs (for example, you only need to open the distribution function of Station B only for public accounts);
5. Data playback is indispensable : Regularly analyze the effects of hot content through the "interactive data" of the tool (such as "Which hot spot brings more fans") to optimize subsequent hot spot selection and creation direction.