Platform introduction:
即构数智人The platform is a "Digital Homo sapiens-driven marketing and service hub" for enterprises. It solves three types of enterprise pain points: Low customization efficiency : Traditional Digital Homo sapiens customization takes several months to model and cannot quickly respond to market demand; High operating costs : Live live streaming requires team support, and it is difficult to achieve 24-hour uninterrupted service, resulting in high labor costs; Poor scenario adaptation : It is difficult for a single number of Homo sapiens to match multiple business scenarios (such as domestic marketing and cross-border promotions, daily science popularization and large-scale promotion live broadcasts) and has low reusability.
Its core logic is to "reduce costs and improve efficiency with 'high-realistic technology + scene-based service'": no long wait, and the customization cycle of Numinous Homo sapiens will be shortened to 1 - 2 weeks; no need to rely on a real person team, and the 24-hour Numinous Homo sapiens live broadcast will achieve" zero manpower on duty "; no need for repeated customization, a single Numinous Homo sapiens can adapt to multiple scenarios (including switching between Chinese and English), turning Numinous Homo sapiens from a" niche early adopter tool "to an" enterprise standardized marketing asset ", adapting to full-level needs from small and medium-sized enterprises to large brands.
Core functions:
- Core: Three functional modules
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- Customized exclusive real-life image: highly realistic branded digital sapiens **
Solve the problem of "digital humans lack brand recognition" and adapt to the unified needs of corporate image:
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- Image customization capabilities **: Support two customization modes-① template-based optimization (adjust facial features, clothing, and hairstyles from existing Numinous Homo sapiens styles to fit the brand tone); ② Real person reproduction (upload corporate employee/Brand spokesperson photos, restore facial features, body movements and even micro-expressions 1: 1), Numinous Homo sapiens image can be applied to all scenes such as short videos, live broadcasts, brand promotion, etc. A beauty brand reports that "the reproduction brand ambassador Numinous Homo sapiens, user recognition reaches 92%";
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- Style adaptation **: Covering multiple styles such as "workplace style (fund science popularization), beauty style (liquid foundation promotion), and lifestyle style (food feast)" to meet the needs of different industries (such as financial companies choose professional workplace style, Beauty brands choose exquisite beauty style).
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- Efficient Short videos Production: Mass Output, Homo sapiens Marketing Content **
Solve the problem of "low production efficiency of enterprise Short videos" and adapt to high-frequency content needs:
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- Rapid filming ability **: Numinous Homo sapiens can automatically match scene scripts (such as the "Coffee Machine Promotion" script includes product demonstrations and discount announcements), without manual shooting, and supports batch generation of multiple Short videos (such as outputting brand promotional content for 7 days at a time), the production efficiency is 5 times higher than traditional live-action shooting;
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- Multi-scene adaptation **: Covering 16 + scenes such as "product promotion (liquid foundation, coffee machine), knowledge science popularization (fund knowledge, entrance examination strategies), holiday blessings (National Day Mid-Autumn Festival), event promotion (gym opening)"(The document mentions scenes), and the movements, copywriting, and background of the number of humans can be automatically adjusted according to the scene without additional development.
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- 24 hours of Homo sapiens live broadcast: round-the-clock service **
Break through the time and space limitations of live live broadcasts and solve the problem of "high labor costs and limited coverage time":
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- Stable live broadcast capabilities **: Relying on Instant Technology's Real-Time Communication technology, Digital Homo sapiens can achieve 24-hour non-stop live broadcast, supporting "automatic response (user comments trigger preset conversation), product explanation, and preferential push" and other functions to adapt to the "unattended live broadcast with goods and 24-hour knowledge answering" scenario;
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- Cross-border adaptation **: Support English live broadcasts (such as "Mental Health-English" and "Coffee Machine Promotion-English "). Digital Homo sapiens voice, copywriting, and interactive speech are all adapted in English, which can be directly connected to TikTok and other overseas platforms. On a cross-border home appliance brand used it to achieve dual-time live broadcasts of" domestic night + overseas day ", and the order volume increased by 35%.
typical application scenarios
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- Beauty brand live broadcast bringing goods **: A treasure beauty brand customizes "Beauty Blogger Style Numbers Homo sapiens", which broadcasts liquid foundation trials and makeup tutorials 24 hours a day, and automatically replies to users "How long do you hold makeup" and "color number selection" Questions such as ", combined with a big promotion and discount push, the live broadcast conversion rate is 18% higher than that of live broadcast, and the labor cost is reduced by 80%;
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- Fund Company Knowledge Popularization **: A fund company uses "Professional Workplace Style Numbers Homo sapiens" to batch produce fund knowledge popularization Short videos (such as "Fixed Investment Skills" and "Risk Tips "), and at the same time, live answering questions 12 hours a day. Numbers Homo sapiens can retrieve fund net worth data in real time, and user consultation response time is shortened from 5 minutes to 10 seconds;
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- Cross-border e-commerce promotion **: A home appliance company customized English Numeric Homo sapiens for overseas markets and launched a "Coffee Machine Promotion" live broadcast on TikTok. Numeric Homo sapiens uses English to explain product functions and discounts to adapt to overseas users. Work and rest achieved 24-hour coverage, and sales in overseas markets increased by 40%;
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- Offline store drainage **: Before the opening of a certain gym, we used Suoshi to produce "Opening Promotion" Short videos (including preferential packages and venue displays). At the same time, Suoshi Live broadcast answers the "Card Processing Process" and "Course Arrangements." During the live broadcast, users were guided to make appointments to the store, and the number of people arriving on the first day of opening exceeded 500.
applicable population
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- Brand enterprises **: FMCG/durable consumer goods brands such as beauty cosmetics, home appliances, furniture, and food require Homo sapiens live broadcasts to bring goods and product promotion to reduce marketing costs;
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- Financial/educational institutions **: Fund companies, education and training institutions, need to rely on Homo sapiens to carry out knowledge popularization and explanation of entrance examination strategies to achieve 24-hour user service;
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- Cross-border e-commerce enterprises **: household appliances, beauty makeup and 3C e-commerce with overseas business, English number of homo sapiens are required to adapt to overseas live broadcasting and Short videos marketing;
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- Offline physical stores **: Gyms, hotels, living centers, etc., require promotion content and live broadcasts of Homo sapiens production activities to increase store rates.
Unique advantages (compared to similar Homo sapiens platforms)
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- High technical barriers **: Relying on 10 years of Instant Architecture Technology + Real-Time Communication technology, the delay of Digital Homo sapiens live broadcast is less than 300 ms, and the industry is leading in picture fluency and voice naturalness. A certain company reported that "Digital Homo sapiens live broadcast is not stuck, and users mistakenly think it is a real person";
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- Strong cross-border adaptation capabilities **: A few digital intelligence platforms that support English scenarios can directly connect with overseas live broadcast channels and solve the "language + platform" adaptation problem of enterprises going abroad. It is more global than platforms that only serve domestic. value;
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- High reuse of scenes **: A single Homo sapiens can adapt to multiple scenarios such as Short videos, live broadcasts, and brand promotion, and supports rapid switching of styles (just like Homo sapiens doing fund science popularization in the morning and holiday blessings in the afternoon), reducing the cost of repeated customization for enterprises;
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- Enterprise-level service guarantee **: Provide 1V1 customized consultation and live broadcast operation support (such as script optimization, data playback). It understands the actual needs of the company better than the universal digital intelligence tool. A brand feedback that "the platform team assists in optimizing live broadcast scripts, conversion rate increased by 25%."
precautions
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- Customization needs should be clarified in advance **: The customization of the image of Numinous Homo sapiens needs to provide clear style reference (such as brand VI, target group preferences), and the real-life reproduction needs to provide high-definition photos and action materials to avoid repeated modifications due to vague needs;
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- Live content compliance control **: Digital Homo sapiens live content must comply with domestic and foreign platform rules (such as the financial industry avoids false publicity, and the beauty industry does not exaggerate the efficacy). The platform provides basic compliance review, and enterprises need to make final content confirmation;
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- Pre-test of cross-border scenarios **: English-speaking digital humans need to test their voice fluency and copywriting accuracy in advance, and overseas live broadcasts need to confirm network stability (it is recommended to use instant technology overseas nodes) to avoid adaptation issues affecting the user experience;
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- Technical docking requires cooperation **: When the API connects to the existing system of the enterprise, the enterprise's technical team needs to cooperate. That is, Construction Technology provides technical documents and support. The docking cycle is about 1 - 2 weeks, and sufficient time needs to be reserved;
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- Long-term operation planning **: Digital Homo sapiens needs to regularly update content (such as scripts, costumes, scenes). It is recommended that companies formulate monthly operation plans to avoid user aesthetic fatigue caused by solidification of digital homo sapiens content.
Disclaimer: Tool information is based on public sources for reference only. Use of third-party tools is at your own risk. See full disclaimer for details.