绘想AI

Platform introduction:

Baidu Imagination Platform is an AI video creation hub built by Baidu to solve the pain points of "traditional video production separation of sound and picture, high cost, long cycle, and high professional threshold", positioning itself as "everyone's 'film-level video workshop." Its core value lies in "breaking down the barriers to video creation with AI": on the one hand, the "Steam Engine 2.0 Model" realizes the direct generation of "text/creativity → audio-visual integrated video", without the need for complex operations such as post-dubbing, color matching, and mirror movement., lowers the professional threshold; on the other hand, it provides free basic creation quotas with "imagination value", allowing ordinary users to try high-quality video production at low cost. Whether brands quickly produce commercial films, creators produce Short Video, or ordinary users realize creative expressions, they can be efficiently completed through the platform. This is the core implementation scene of Baidu AI technology in the field of "content creation."

Core functions:

1. AI integrated audio and video generation (core module, key document presentation)

2. Core generation capabilities: Relying on the Steam Engine 2.0 model, it realizes "synchronous generation of sound and pictures" to avoid the sense of fragmentation of traditional videos that "take pictures first and then dub". Specific features include:

• Film texture picture: The output video has high-definition picture quality and delicate details, suitable for brand advertisements, short films and other scenes with high picture quality requirements;

• Professional lens movement effect: Built-in lens language (such as push, pull, pan, and move), no need for manual adjustment, and the generated video comes with professional lens movement logic to enhance visual layering;

• Character emotions are natural: The generated character's expressions, actions and voice emotions are matched to avoid "mechanical feeling" and adapt to short drama films and character explanation videos.

2. Creation convenience design: Supports the "one-click same model" function, allowing users to directly reuse high-quality video templates in the platform (such as popular ideas and industry scene templates). Short Video that originally take 1 day can be completed in 30 minutes through "one-click same model").

3. Asset and Equity Management

4. Asset Center: Presumably referred to as a "video material and template library", integrating high-quality video templates, picture elements, sound effects resources, etc., from which users can choose materials for creation, avoiding ideas from scratch and improving the efficiency of creative implementation;

5. Imagination value mechanism: The platform's core creation redemption unit will receive 210 pieces for free every month after logging in. When creating videos, the corresponding value will be consumed according to the complexity of the video (such as duration, image quality, and special effects) to ensure that ordinary users have basic creation quotas. Advanced needs can be met through additional acquisition quotas.

6. Compliance and assistive functions

7. Compliance reminder: Users are clearly required to submit content that is legal and compliant, and must not infringe on the rights and interests of Baidu or third parties to avoid infringement risks;

8. Paginated browsing and notification: Support multi-page browsing of platform content (currently displayed on page 2, of 3 pages in total). The notification center can view information such as creation progress and credit receipt, making it convenient for users to manage the creation process.

Typical application scenarios:

• Brand advertising production: A beauty brand needs to quickly produce new product promotional videos, select the "Beauty Product Display" template through the platform, use the "one-click to share the same model" function to replace product information, and generate an advertising with professional mirror operation and natural explanation., no professional team is needed, it is completed within 1 hour, and the cost only consumes a small amount of imagination;

• Short Video output by content creators: A certain life creator wants to create an "autumn life vlog", inputs creative keywords (such as "autumn park walk + warm explanation"), and the platform generates an audio-visual integrated video with its own fallen leaf scenes, mirrors and warm narration, directly posted to Baijiahao to improve the quality of the content;

• Creative expression for ordinary users: Users want to make birthday blessing videos for friends, select the "birthday theme" template, adjust the character image and blessing words, generate blessing videos with movie texture, and share them through social platforms to meet personalized emotional expression needs.

Applicable population:

• Brand marketing team: Marketers in beauty, FMCG, automotive and other industries need to quickly produce commercial films and product promotion videos, pay attention to picture quality and creative efficiency, and hope to reduce production costs;

• Content creators: Short Video (Douyin, Video Numbers, Baijia Numbers), self-media practitioners, need to produce high-quality videos at high frequencies, rely on AI tools to improve creative efficiency, and avoid professional technical bottlenecks;

• Ordinary users: The public group with personalized video needs (such as birthday wishes, life records), no professional video production experience, and hope to achieve creative expression through low-threshold tools;

• Small and medium-sized enterprises/individual industrial and commercial households: With limited budgets and no professional creative team, they need to produce store promotion and event promotion videos, and rely on the platform's "low cost + high quality" characteristics to complete marketing content.

Unique advantages:

1. Core capabilities of audio and video integration: Different from traditional AI video tools,"only post-dubbing is required to generate pictures", it realizes synchronous generation of sound and pictures, solves the pain point of sound and picture separation, and greatly shortens the post-process;

2. Film-level texture and professional lens operation: The output video has professional-level picture and lens language. Ordinary users can produce high-quality content without learning knowledge of lens operation and color matching, which is easier to produce effects than ordinary editing tools;

3. Low threshold and low cost: "One-click for the same model" lowers the operating threshold, and "210 imagination points per month" provides a free basic quota that can be affordable to small and medium-sized enterprises and ordinary users, avoiding the "high charge" threshold for AI creation;

4. Deep binding of Baidu's ecosystem: It is speculated that it can be linked with products such as Baidu Baijia and Baidu Search. After the video is generated, it can be directly distributed to the Baidu platform, eliminating the need for cross-platform operations and improving the efficiency of "creation-distribution";

5. Compliance protection: Clarify content compliance requirements and provide official copyright protection. Users do not have to worry about the risk of material infringement and can safely use it in commercial scenarios (such as brand promotion).