稿定设计

Platform introduction:

稿定设计It is to solve the "three major pain points of creative design-high professional skills threshold (need to master PS/AI and other software), low enterprise collaboration efficiency (cumbersome communication on design requirements, inconsistent brand style), and high material copyright risk (non-genuine materials are easy to infringe)." The integrated platform created by Infringement "is positioned as" the 'AI Lightweight and Enterprise Collaboration Tool' for creative production." Its core logic is to "restructure the design process with 'templating +AI + enterprise'": there is no need to learn professional software, and through" selecting templates →AI optimization (Matting/Copywriting/Color Matching) → Team Collaboration (Approval/Sharing)", you can quickly generate compliant and high-quality materials; at the same time, you can build a" brand asset library "for the enterprise to ensure that all design output styles are unified, allowing the period from" creative conception "to" team implementation "has been shortened from" day level "to" minute level ", adapting to the entire scene from posters in the circle of personal friends to the company's national marketing campaign.

Core functions:

1. Core: Four major creative and collaboration modules

1. Full scene template library: covers 90% of design requirements
   The platform is based on "scene-based templates" and subdivided by "industry + use". There are more than 100,000 templates in total, and the core covers 6 major high-frequency fields:

   • E-commerce design : Including main picture templates (exclusive to clothing, food, 3C digital and other categories), details page templates, event posters (Double 11, 618, New Year's Day), and Short Video scripts (Douyin/Fast Hand Delivery Video template), supports one-click replacement of product pictures and prices, and is suitable for Taobao, Jingdong, and Douyin e-commerce operations;
   • Marketing materials : Including holiday posters (Spring Festival, Mid-Autumn Festival, National Day), promotion slips, H5 invitations, social media covers (Xiaohongshu/public account/video account), offline display shelves (Easy Rolls, X display shelves), template styles keep up with trends (such as national trend, minimalist style, dopamine style);
   • Office documents : Contains PPT templates (corporate reports, product introductions, training courseware), resume templates (exclusive to different industries, such as Internet, design, education), Excel visualization templates (data charts, reports), supports online editing and Cloud storage, suitable for workplace office;
   • Video and dynamic design : Contains Short Video templates (15-second delivery video, holiday blessing video), dynamic posters (GIF/Short Video form), LOGO animations, without Pr/AE, editing can be completed by drag and drop online, suitable for Short Video marketing;
   • Personal life : Including birthday cards, travel photo albums, mobile accounts templates, ID photos to change backgrounds, supporting one-click beautification to meet personal daily creative needs;
   • Enterprise customized templates : Develop exclusive templates for cooperative companies (such as Jingdong and Alibaba) with built-in brand LOGO and color matching system to ensure unified corporate marketing material styles.

2. AI-driven design tools: Lower creative thresholds
   The platform integrates "full-link AI assistive functions" to cover the entire design process without needing to jump to third-party tools:

   • AI generation tool :
     • AI copy: Enter requirements (such as "Double 11 Women's Clothing Promotion Copy"), automatically generate titles, subtitles, and detailed descriptions, and support style adjustment (lively/formal/artistic);
     • AI image: Enter text (such as "National Trend Milk Tea Poster Background") to generate high-definition images, which can be directly used for template synthesis;
     • AI video: Supports "text-to-video"(input scripts automatically match materials),"template generated video"(automatically add transitions and BGM after replacing pictures/text), suitable for novices to Short Video;
   • AI optimization tool :
     • AI intelligent matting: Remove the background 1 second after uploading the image, and support fine matting of hair and transparent objects (such as glass, wedding dresses), which far exceeds manual efficiency;
     • AI color matching: Enter the main color number to automatically generate a color scheme that conforms to the brand's tone to avoid the problem of "inconsistent color matching";
     • AI font matching: According to the template style (such as national trend and minimalist), adapt fonts are recommended to ensure the integration of text and picture.

3. Corporate Collaboration and Brand Management: Solving Team Pain Points
   For enterprise users, provide full-process collaboration functions from design to implementation:

   • Brand asset library : Enterprises can upload exclusive logos, fonts, color schemes, and fixed materials (such as product drawings, corporate photos), which are directly called by team members during design to ensure that all materials are "unified in style and free from mistakes and omissions";
   • Team rights management : Support setting up roles such as "administrator-designer-auditor" to subdivide rights (such as template editing rights, material uploading rights, and approval rights) to avoid erroneous operations;
   • Batch generation and data statistics : Support "one-click batch generation of multiple versions of materials"(such as promotional posters in different regions). The background can count template usage times and material dissemination data to help companies optimize marketing strategies;
   • Compliance copyright protection : All materials (fonts, pictures, music) used by corporate members are licensed (VRF authorization model), completely avoiding the risk of "infringement compensation" and adapting to large-scale commercial use by enterprises.

4. Material and tool ecosystem: One-stop creative support
   Equipped with "Genuine Material Library" and "Light Quantification Tools" to meet the design detail needs:

   • Genuine material library : Contains high-definition pictures (4K and above), vector icons, mot-free elements (decoration, festivals, commercial symbols), and copyright music (Short Video BGM), all marked with commercial rights and can be used without restrictions by corporate members;
   • Light quantification tool : Online image editor (cropping, color, filtering), PDF editing (conversion, merge, annotation), ID photo making (changing background, size adjustment), no need to download professional software, complete all processing online.

typical application scenarios

• E-commerce operation : Taobao women's clothing sellers prepare the main picture for Double 11, select the "Women's Clothing Promotion Main Picture Template" in the draft, upload the product picture, use AI matting to optimize the background, and replace the price with "200 minus 50", complete 10 main pictures in 10 minutes, and generate details page templates simultaneously to avoid duplicate designs;
• Corporate Marketing : The marketing department of a certain milk tea brand conducts Mid-Autumn Festival promotion. Through corporate members, we call the "Brand Asset Library"(LOGO, exclusive color matching), select the "Mid-Autumn Festival Milk Tea Poster Template", and modify the copy to "Mid-Autumn Festival Limited Buy One Get One Free". After the team approved the review, store posters and Douyin Short Video were generated in batches, which were used simultaneously in 500 stores across the country, with a unified style;
• Created from media : Xiaohongshu Beauty Blogger makes the cover of "New Product Evaluation", selects "Beauty Evaluation Cover Template", and uses AI to generate the title "Measurement of 3 Liquid Foundations! It's the oily skin's real mother ", add motion-free elements (lipstick, foundation brush), and complete the high-click cover in 5 minutes without PS;
• Workplace Office : HR creates job PPT for the recruitment season, selects the "Internet Industry Recruitment PPT Template", calls the LOGO and corporate culture map of the corporate asset database, and uses AI to optimize the data charts (such as "2024 Recruitment Demand Distribution"), complete the professional report PPT in 2 hours and simultaneously share it with the team for modification;
• Personal life : Users make birthday cards for friends, select the "hand-painted birthday card template", use AI to generate a blessing copy "May every year run in love", upload a group photo of the two people and AI retouch the picture, export After printing or sending an electronic card, zero threshold for operation.

applicable population

• E-commerce practitioners : Taobao, Jingdong, and Douyin e-commerce sellers/operators need to quickly produce main pictures, details pages, and promotional posters to pursue efficiency and sales conversion;
• Enterprise team : Marketing department (marketing materials), HR (recruitment PPT/resume), administration (activity materials), and brand department (brand promotion) need to unify design styles and improve collaboration efficiency;
• Self-media creators : Xiaohongshu, Douyin, and public account bloggers need to make covers, Short Video scripts, and pictures at high frequency, and have no professional design skills;
• Professionals : White-collar workers, teachers, sales, need to produce PPTs, reports, resumes, and rely on templates and AI optimization to improve office efficiency;
• Individual users : Ordinary people who need birthday cards, ID photos, and travel photo albums pursue simple and beautiful creative output.

unique advantages

1. Full scene coverage, no need for cross-tools : From e-commerce main pictures to corporate PPTs, from Short Video to offline display shelves, a single platform meets 90% of creative needs, avoiding the trouble of "using tool A to make posters and tool B to cut videos";
2. Leading the industry in AI capabilities : Full-link AI assistance (generation + optimization), especially "AI batch generation" and "AI brand color matching", solve the "efficient mass production" pain points of enterprises and self-media, and novices can also produce Professional effect;
3. Improved corporate collaboration functions : Brand asset library, authority management, and data statistics directly address the core problems of "confusing design and inefficient communication" of enterprises, and adapt to small and medium-sized enterprises;
4. Full copyright compliance : All materials are authorized to be authentic, and corporate members can safely use them for large-scale commercial use (such as national advertising), which is different from the "copyright ambiguity" of ordinary template stations;
5. Convenient multi-terminal collaboration : Web/APP/Mini programs are synchronized on three sides. You can use the Web to do complex designs in the office, use APP to change copywriting during commuting, and use Mini programs to quickly plot drawings for temporary needs to adapt to fragmented and professional scenarios.

precautions

• Differences in member rights : Free templates only support non-commercial applications. Enterprises need to upgrade corporate members for commercial applications to avoid infringement caused by "insufficient rights";
• Second modification of the template : The basic template supports text and image replacement. If you need in-depth customization (such as exclusive illustrations, complex animations), you may need to use advanced editing functions on the Web or contact the platform customization service;
• Enterprise asset library management : Enterprise members need to update brand assets in a timely manner (such as LOGO iteration, new color matching) to prevent teams from using old materials;
• AI generation needs to be reviewed : AI copy and images may "not meet requirements"(such as style deviations, information errors). It is recommended to manually fine-tune after generation to ensure accurate content.