耳聆网

Platform introduction:

耳聆网It is a vertical platform built to solve the pain point of "finding specific sound materials difficult and costly to make themselves" in lightweight creation, positioning itself as a "scene-based sharing and acquisition hub" for sound materials." Its core logic is to "take 'lightweight and close to life' as the core and provide ready-made sound that does not require complex production": you don't need to spend time recording community environmental sounds and making musical instrument loop clips, and you can quickly obtain "can be directly used for content" through the platform. Sound material "; Material types focus on daily scenes and lightweight needs, avoid complex classification in professional sound libraries, make the process from "finding sounds" to "using sounds" more concise, and adapt to lightweight creative scenarios such as Short Video, podcasts, and relaxation content.

Core functions:

1. Core: Four types of scene-based sound materials
   The platform is classified as "sound use + scene attributes" and provides lightweight but highly adaptable sound resources, covering 4 major high-frequency needs:
   1. Living environment sound
      Focus on the real sounds of daily scenes, restore the living atmosphere, and adapt to the "scene substitution" needs of Short Video:
      • Typical material: Community environmental sound (including wind, bird chirping, and rustling of leaves), suitable for outdoor Vlogs and background sound of daily Short Video to enhance the realism of the picture;
      • Core advantages: The sound is close to the daily experience of domestic users and has a more sense of substitution than the general environmental sound (for example,"community environment" is different from overseas street sound).

2. Special sound effects material
   Provide the sound of specific actions or objects to adapt to the "detail enhancement" needs of the video:

   • Typical material: The whipping sound of branch whipping (including branch whipping effects with different broken lengths), suitable for outdoor plot Short Video and natural theme content, and used to enhance action details (such as characters waving branches, natural scene transition);
   • Features: The sound details are clear and can be used directly without post-processing, lowering the threshold for sound production.

3. Musical instrument loop music
   Provide short-term, long, recyclable instrument clips to meet the needs of "lightweight background music":

   • Typical material: Guitar jazz music cycles, with a relaxed and soothing style. It is suitable for shop visit Short Video, life records, and podcast opening/transition. It can be reused and recycled without feeling disobedience;
   • Advantages: There is no need to find complete music. Short loop clips are more suitable for the "15-60 seconds" duration requirement of Short Video, avoiding trouble in music editing.

4. Relax the atmosphere sound
   Provide immersive soothing sound for "relaxation, sleep aid, meditation" content:

   • Typical materials: Relaxing Ambient such as "Ethereal Drift", with no obvious rhythm, suitable for sleep-assisted videos, meditation guidance audio, decompression content background, and help create a calm atmosphere;
   • Characteristics: The sound is continuous and soft, without abrupt turns, which meets the auditory needs of relaxing scenes.

typical application scenarios

• Short Video creation : Life bloggers produce "Community Walking Vlog", download the platform "Community Environmental Sound (Wind, Birds and Leaf Sound)", replace the original video with noisy radio, and complete background sound optimization in 10 minutes to improve the quality of the video;
• Drama Short Video : Outdoor plot bloggers shoot "nature adventure" clips and add "branches whizzing" to enhance the action details of the character's "walking through the woods" to make the picture more impactful and no on-site recording is required;
• Relax content production : Sleep Aid UP mainly produces "Relax Before Bedtime" audio, using the "Relaxing Ambient" atmosphere sound, coupled with soft guidance, and completing the film in 30 minutes to meet fans 'sleep aid needs;
• Lightweight podcast : The podcast owner produces the "Weekend Chat" column, using the "Guitar Jazz Music Loop" as the opening and transition music to avoid the monotony of having no background sound throughout the period and no need to pay for copyright music (presumably free use).

applicable population

• Lightweight Short Video creators : Douyin, Fast Hand, and Xiaohongshu life/outdoor bloggers need to quickly obtain scene-based background sound to enhance the realism of the video;
• Small content team : Small teams without professional sound effects producers need to obtain special sound effects (such as the sound of branches) at low cost to adapt to plot Short Video and small promotional content;
• Relaxation content creator : sleep aid, meditation, decompression content UP master, soft atmosphere sound support content, no need to make complex sound effects;
• Personal interest users : Ordinary users who produce home videos and personal Vlogs need simple sound materials to decorate the content and have no professional creative skills.

unique advantages

1. Scenes are close to life and have a strong sense of substitution : Focusing on scenes familiar to domestic users such as "community environment" and "branch whipping" is easier to resonate with the audience than general sound materials;
2. Lightweight, no threshold, easy to use : The material type is simple, and there is no need to learn complex classifications (such as the "environmental sound-outdoor-forest" multi-level filtering in the professional sound library), and quickly locate the required sound;
3. Adapt to short content needs : Instrument circulation and short scene sounds are consistent with the "short-term, long-term, high-adaptation" characteristics of Short Video, avoiding the trouble of editing complete music or long sound effects;
4. Low cost (speculated): The core material is obtained for free, suitable for individual creators or small teams with limited budgets, reducing the cost of obtaining sound material.

precautions

• The copyright of the material needs to be confirmed : The document does not specify the commercial rights of the material. If it is used for profit scenarios such as corporate publicity and commercial advertising, the platform copyright description needs to be checked in advance to avoid infringement risks;
• Material quality is basic : As a lightweight platform, the sound resolution and detail richness may be lower than that of professional sound libraries (such as versions without multi-channel and high sampling rate), which is not suitable for high-quality sound needs such as movies and large-scale advertisements;
• Limited number of resources : The document only displays 4 types of sounds. It is speculated that the overall material library of the platform is small. If scarce or subdivided sound effects (such as professional instruments and special environmental sounds) are needed, they may need to be used with other platforms.