DOU+

Platform introduction:

DOU+It is a core traffic heating tool created by Douyin for creators and operators. It is positioned as a "booster of content and business" and aims to solve the pain points of "low exposure of high-quality content, difficulty in cold start-up of accounts, and low efficiency in obtaining business customers." Use intelligent algorithms to match precise groups of people (such as interest tags and similar celebrity fans) to provide targeted traffic heating for Short Video and live broadcast rooms, covering the entire link of "exposure-interaction-fan growth-conversion". Whether creators increase account popularity, or merchants obtain customers and promote products, they can achieve their goals through DOU+. In a typical case, Aunt Information Liuning used DOU+ to increase the number of views from 13,000 to natural traffic. 3000+, Longxianhui Hot Pot Restaurant's first live broadcast cancellation coupon of 15,000 +, which is the core traffic operation tool from content creation to commercial operation within the Douyin ecosystem.

Core functions:

1. Four core promotion capabilities

   • Account management : Heating up the content of Short Video, increasing the number of plays, likes and comments, fans and homepage views, and helping account cold start and label optimization (for example, Aunt Liu Ning started from zero to accumulate the first batch of accurate fans, reducing the cost of a single fan by 1 times);
   • Acquire customers : Guide users to fill out forms, consult with private letters, collect sales leads, and adapt to industries such as education, finance, and local services (for example, a merchant obtains 80% of customers through DOU+, and the conversion rate into orders is 50%-60%);
   • Product drainage : Support third-party product drainage and application promotion, guide users to click and jump to the e-commerce platform (for example, PPMM is heated through Talent Video +DOU+, and GMV is increased by more than 50%) or download APP;
   • Promotion of live broadcast rooms : To divert live broadcast rooms, increase the number of viewers and interactive transformation, and adapt to daily live broadcasts and promotion scenarios (such as Longxianhui Hot Pot Store live broadcast sales coupons of 15,000 +, with a cancellation rate of 85%).

2. Dual group adaptation and case endorsement

   • For creators : As a "booster of beautiful creation", it helps content gain wider exposure and interaction. For example, the celebrity "Yili Xiaosha Zi" activates low-interactive videos through DOU+ at the beginning of the account,"Ding Meow dxy" uses DOU+ to detonate multiple million-like videos, and "Internet Not Popular Uncle Joey" achieves rapid fan growth through precise crowd screening;
   • For operators : As a "business accelerator", it helps increase customer base and orders. For example, commercial small paper copy has grown from small white to tens of millions of fans, realizing the implementation of the Douyin business; typical business cases cover skin care brands, offline catering, small, medium and micro enterprises, verifying the value of DOU+ in "low-cost customer acquisition and efficient conversion".

3. Convenient operation and learning support

   • Multi-terminal operation entrance :
     • Mobile: Click the video sharing button in the Douyin APP and select "DOU+ Popular" to quickly release it, supporting batch heating of 1-5 videos;
     • Web: The official website supports customized promotion (budget, duration, crowd targeting), which is suitable for refined operations;
   • Official courses and guides : Provide official courses such as "Introduction to DOU+, Quick Method, Standardized Trap Avoidance, High-level Skills, and Web Version Use", taught by commercial instructors to help users master delivery skills; at the same time, provide industry case reference (such as customer acquisition, product diversion, live broadcast promotion scenarios) to reduce trial and error costs.

Usage scenarios:

• Cold start of the creator account : The new account uses DOU+ to heat up the vertical content, quickly label the account, and accumulate the first batch of accurate fans (such as the natural traffic increase after Aunt Liuning posted the information);
• Merchant customer acquisition conversion : Local service merchants (such as hot pot restaurants) use the "customer acquisition" target to guide users to go to the store to spend; educational institutions collect form clues and follow up the conversion;
• E-commerce product promotion : Brands or celebrities use the goal of "product diversion" to heat up the video of bringing goods and guide users to jump to e-commerce platforms to place orders (such as PPMM cases);
• Increase in live broadcast room traffic : Release DOU+ before or during the live broadcast to improve the view of the live broadcast room and drive interaction and transactions (such as Longxianhui Hot Pot Store's live broadcast write-off rate of 85%);
• Creating content hits : Launch DOU+ high-potential videos that "may become popular" to help break through the traffic pool, such as Ding, Ding, dxy detonating millions of likes videos.

Applicable population:

• Douyin creator : Short Video and content bloggers need to improve content exposure, fan growth and interaction to break through the bottleneck of account cold start;
• Small and medium-sized businesses/operators : Local stores (catering, beauty industries), e-commerce businesses, service companies (education, finance) need to obtain customers, promote products or direct broadcast room drainage;
• Brand side : Emerging brands or mature brands need to use talent cooperation +DOU+ heating to increase brand voice and product sales (such as PPMM);
• Newcomer users : Lack of experience in traffic operations and require low-threshold tools to quickly obtain initial traffic and verify content and business models.

Unique advantages:

1. Deep adaptation of Douyin ecosystem : Traffic comes from users in all Douyin regions, crowd targeting (interests, similar fans) is accurate, and the content heating effect is in line with the Douyin algorithm, which is easy to drive natural traffic (such as information flowing by Aunt Ning) After releasing it, 3000+ natural traffic);
2. Low threshold and high flexibility : The operating process is simple (one-click delivery on mobile), supports basic packages and custom budgets, and adapts to users with different budget sizes;
3. Effect transparency and case verification : Each package clearly states that "expected increase in playback volume/fan volume". Combined with a large number of industry cases (customer acquisition, conversion, fan increase), users can clearly judge the return on investment;
4. Full scene coverage and learning support : From content creation to commercial operations, it covers multiple target needs; official courses and guides reduce the threshold for use, and novices can quickly get started.