抖音课堂

tool describes

抖音课堂It is a comprehensive learning platform owned by ByteDance and relying on the Douyin ecosystem. It solves the pain points of "knowledge disseminators (teachers/institutions) having difficulty in online enrollment, complex course delivery, and low user retention" and "learners are looking for high-quality courses scattered and learning experiences fragmented." The platform opens up multi-end traffic of "Douyin + Today's Headlines + Watermelon Video", provides knowledge disseminators with one-stop service of "Course Uploading-Douyin Store Synchronizing-Admissions Promotion-Academic Situation Analysis", and also cooperates with industry celebrities to provide account promotion, Live marketing training; learners can directly purchase classes and attend classes within Douyin without having to jump to the platform. At present, it has attracted experts in various fields such as Xi Rui, Zhang Lei, and Yu Dan to settle in, becoming a core tool for knowledge creators to realize monetization and IP creation within the Douyin ecosystem.

core functions

• Simultaneous exposure of multi-end traffic : After knowledge disseminators upload courses, they can synchronize them to Douyin Store, Today's Headlines, and Watermelon Video, reaching a large number of users, eliminating the need to operate multiple platforms separately, reducing the cost of obtaining traffic;
• One-stop course operation : Supports course uploading (video/audio/graphic form), material mailing management, automatic pre-class reminders, automatic group building for course purchasing users, and can also generate course sharing links to help users split and reduce operating processes;
• Douyin Admissions Empowering : Provide "Douyin Account Fan Raising Skills Training","Live Broadcast Marketing Methodology" and "Hot Course Production Guidance", and jointly carry out more than 10 large-scale marketing activities (such as Knowledge Festivals) throughout the year with the platform. Strive for platform-level traffic support for courses;
• Support for creating IP for famous teachers : Provide high-quality teachers with full-process guidance on "video content planning-live broadcast strategy formulation-course polishing optimization" to help create personal knowledge IP in the Short Video era (such as "Expression Mentor Xi Rui" and "Emotional Intelligence Expert Zhang Yijun");
• Academic situation and data tracking : Automatically count course completion rates, student interaction data, and enrollment conversion effects, generate academic situation analysis reports, and help knowledge disseminators optimize course content and enrollment strategies;
• Seamless lesson purchase learning experience : After learning through the course video on Douyin, learners can directly click the link to jump to Douyin Store to purchase classes. After purchasing, they can immediately attend classes in Douyin. Account and payment information are exchanged. No additional registration is required.

usage scenarios

• Realization of knowledge bloggers 'courses : Eloquence bloggers (such as Xi Rui) upload the "Communication and Expression" course in Xuelang, synchronize it to Douyin Store, use Douyin Short Video to drain, and combine platform marketing activities to obtain traffic support to realize knowledge realization;
• Online enrollment of institutions : After the vocal music training institutions settle in, they will transform offline courses into online video courses, use Xuelang's "automatic group building" function to manage students, and improve student Retention rate through pre-class reminders and study situation analysis;
• Expert IP creation : Economics experts (such as Wen Yifei) use Xuelang's IP support services to optimize the style of audio and video content, formulate live lecture strategies, gradually create the IP of "famous financial knowledge teachers", and expand the influence of the course;
• Screening of high-quality courses for learners : When users browse "EQ Education" related content on Douyin, they directly purchase Zhang Yijun's EQ courses through the Xuelang link, and complete the learning within Douyin without having to switch to other learning apps.

applicable population

• Knowledge disseminators/teachers : Experts in various fields (such as expression, vocal music, psychology, Chinese studies) and vertical track bloggers (such as finance, micro-expression) need to transform knowledge into courses within the Douyin ecosystem to realize Traffic monetization;
• Education and training institutions : Offline/online education institutions want to rely on chatter traffic to expand enrollment scope and simplify course delivery and student management processes;
• Douyin content creators : Bloggers with knowledge content creation capabilities (such as workplace skills, interest skills) hope to deepen the value of content and increase income sources through course forms;
• Ordinary learners : They like to obtain information on Douyin, have fragmented learning needs (such as communication, vocal music, psychology), and hope to complete class purchase and learning on a familiar platform.

unique advantages

1. Byte traffic monopoly : Directly connect traffic from the three major platforms of Douyin, Today's Headline, and Watermelon Video. Knowledge disseminators do not need to divert across platforms. The user base reached by course exposure far exceeds that of independent learning platforms;
2. Zero barriers to operating processes : From course uploading to Douyin store synchronization and student management, the entire process is completed within the Xuelang and Douyin ecosystems. No technical development is needed, and novice teachers can quickly get started;
3. The IP support system is improved : Not only provides tools, but also cooperates with industry celebrities to provide "increasing fans-live broadcast-course polishing" training to help knowledge disseminators upgrade from "content creators" to "famous IP";
4. Seamless learning experience : The entire link of "swipe content-purchase-class" in Douyin is opened, and accounts, payment, and learning data are interconnected to avoid the sense of fragmentation caused by cross-platform switching and improve learning retention;
5. The threshold for free entry is low : The basic functions of knowledge disseminators (course uploading, traffic exposure) are completely free, and commissions are only drawn in proportion when course transactions, reducing the trial and error costs for small and medium-sized creators.