抖音开放平台

platform introduction

抖音开放平台The core positioning is "a bridge connecting developers and the Douyin ecosystem", which is different from a single tool platform. Its core advantages are " huge ecological flow + diversified business carriers + depth of industry adaptation + complete compliance system ". Relying on Douyin's ultra-large user and content ecosystem, the platform provides developers with a full-link service of "traffic portal (Short Video/live streaming mounting, search exposure)-transaction tools (guaranteed payment, split accounts)-operation support (data capabilities, user retention)", eliminating the need for developers to build an ecosystem from scratch.

The platform adopts the dual model of "open capabilities + open industry": open capabilities cover basic functions such as account authorization, content publishing, data query, and transaction settlement; Industry openness provides customized solutions for vertical areas such as life services, novels, entertainment, and automobiles. It also supports developer incentives (points system), technical support (documents, work orders, communities) and compliance tools (filing guidelines, data security), lowering the threshold from development to operation. Typical customers include brands such as China Car Rental, Geely Automobile, and Hippocampus.

Core functions and resources

1. Multiple service carriers: Covering the diverse needs of developers

The platform provides four core business carriers to adapt to different development goals:

• Douyin Mini programs :"lightweight applications" in Douyin support mounting in Short Video/live broadcast rooms, and can realize functions such as product sales, service reservations, and content reading. There are two modes: self-operated (brand self-use) and comprehensive (agent operation/platform developer). ICP filing and category qualification review are required (for example, novels require "Online Publishing Service License");
• Douyin Mini games : Support click and play, obtain traffic through Short Video anchors, live broadcast room mounts, and direct investment purchases, covering CPA/CPT/CPM/CPS and other monetization methods, supporting users to visit the portal (home sidebar, recommended scene game cards) to improve retention;
• Live broadcast mini game : Interactive tools in the live broadcast room (such as "Cavalry Rush" and "Donut War") allow users to participate in camp confrontations through likes, bullet screens, and gifts, helping anchors increase interaction rates and revenue, and support people to receive orders and mount them through star maps;
• Open Capabilities SDK: Provides mobile applications/website applications with Douyin ecosystem access capabilities. The core includes six modules: watching and broadcasting (immersive viewing of Douyin live broadcasts), broadcasting (one-click push to Douyin), video (Short videos playback and publishing), short dramas (short drama playback and distribution), data (video/fan data query), and social (vibrating business cards, authorized login), realizing "third-party applications-Douyin Ecosystem" is seamlessly connected.

2. Core open capabilities: support operation of the entire link

• Traffic acquisition ability : Mini programs can obtain public domain traffic through Short Video mounting (brand/employee/talent accounts), live broadcast room mounting, search exposure (search traffic accounts for more than 30% in some industries), and private domain drainage (private messages/fan group precipitation);
• Transaction monetization capacity : Provide two sets of core trading systems-life service trading system (suitable for catering, wine tourism, and comprehensive industries, and supports group purchase coupons and calendar room write-off), general trading system (suitable tools, Automobile, real estate and other industries, support payment, split account, and refund), the bottom layer includes guaranteed payment to ensure fund security, and the settlement cycle is T+7;
• Data and social capabilities : Supports T+1 time-sensitive acquisition of user account data (number of fans, number of interactions) and video data, provides Douyin authorization login (account binding), Douyin business card (social relationship expansion), helping developers Build social links at low cost;
• Developer motivation ability : Set up a "developer points" system, and you can earn points for completing daily tasks (login to the IDE, feedback questionnaires) or activity tasks (AI tool experience), which can be used to redeem platform gifts. Bimonthly incentives and industry-specific support policies are launched from time to time.

3. Industry-wide solutions: customized support for vertical areas

Provide exclusive solutions for pain points in different industries, including:

• General industry solutions : Covering the basic needs of the entire industry, providing Short Video/live streaming mounting and drainage, transaction settlement, and clue acquisition tools, adapting to the brand's public domain to the private domain;
• Life service industry solutions : subdivided catering arrival (online hoarding + offline write-off), hotel scenic spots (calendar rooms + group purchase coupons), arrival comprehensive services (online reservations + offline performance), supporting people promotion, guaranteed payment, and subscription to messages;
• Novel industry solutions : Support the full-link development of novel Mini programs (login-filing-online), and provide three models: IAP (Paid Unlock), IAA (Advertising Unlock), and IAAP (Hybrid Liquidation). Qualifications such as "Internet Publishing Service License" are required;
• Other vertical solutions : The automotive industry (normalized live broadcast + dealer matrix), the entertainment industry (IP interactive tools such as AI avatar), and the tool industry (traffic owners + advertising monetization) are all equipped with corresponding traffic and compliance tools.

4. Development and compliance support: Lower barriers to access

• Development tools : Provide Douyin Developer IDE (including AI assistant, which supports one-click code generation and intelligent project adjustment), sandbox application (debugging function), interface documents (full interface list of Mini programs/SDK/Mini games);
• Compliance guarantee : Provide ICP filing guidelines for Mini programs (including the SMS verification process of the Ministry of Industry and Information Technology), a list of pre-approval materials (such as novels that require publishing qualifications), and data security specifications to prevent developers from being removed due to compliance issues;
• Cases and learning : Publicize high-quality cases such as China Car Rental (closed loop of car booking with Mini programs), Geely Automobile (live broadcast operation matrix), and hippocampus (self-broadcast GMV exceeding 10 million), and support video courses (platform introduction, access process) and community Q & A.

usage scenarios

• Brand self-operation : Brands (such as Geely Automobile and Vanke) use Mini programs/live broadcast mini-play methods to realize public domain drainage (Short Video mounting), private domain precipitation (fan base/attention), and transaction conversion (group purchase coupons/service reservations);
• Service provider's agent operations : The agent operation platform creates Mini programs for customers, provides Short videos/live broadcast mounting and data operation services, and helps customers obtain customers (such as Tutu Technology develops Mini programs for multiple industries);
• Vertical industry monetization : The novel team realizes advertising/payment monetization through novel Mini programs, and life service merchants (restaurants/hotels) complete online hoarding of coupons and offline write-offs through the trading system;
• Technical developer access : APP developers access Douyin's broadcast/broadcast capabilities through the SDK (for example, video apps are embedded in Douyin live broadcasts), and the game team develops Douyin Mini games to obtain traffic share.

applicable population

• Self-employed developers : Brands (automobiles, retail, lifestyle services) and merchants (restaurants, hotels) need to build their own business positions in Douyin Ecosystem;
• Comprehensive developers : agent operation platform (helping customers operate Mini programs/live broadcasts), comprehensive service platform (gathering merchants to provide ecological services);
• Vertical industry developers : Novel teams, game teams, and life service providers require industry-customized solutions;
• Technical developers : APP/website development teams need to access Douyin open capabilities (such as authorized login, video publishing).

unique advantages

1. Huge ecological traffic : Relying on Douyin Short Video/live broadcasts/search traffic, entrances such as mounting of Mini programs and direct investment of Mini games can reach more than 100 million users, and search traffic in some industries accounts for more than 30%;
2. Complete closed-loop business : Full link coverage from traffic acquisition (mounting exposure) to monetization (transaction system), retention (return access), and operations (data capabilities), without the need for cross-platform splicing tools;
3. Depth of industry adaptation : Provide customized solutions for vertical areas such as life services and novels (such as catering write-offs and novel qualification guidelines) to solve industry-specific pain points;
4. Complete technical support : Equipped with IDE development tools, AI assistants, detailed documents and work order services, novice developers can quickly get started;
5. Sound compliance system : Provide filing guidelines, qualification lists, and data security specifications to reduce developer compliance risks.