抖音电商

Tool introduction:

抖音电商It is a "full-link business knowledge service platform" created by the official 抖音电商. The core provides the integration of "entry guidance-operation skills-policy interpretation-compliance management" for domestic merchants, cross-border merchants, talents, service providers and other roles. Knowledge support. Relying on the Douyin ecosystem of over 600 million daily users and the "interest e-commerce" model, the platform integrates five core advantages (large-scale user size, prosperous content ecosystem, leading marketing capabilities, comprehensive shopping scenarios, and one-stop full-chain operation), covering key scenarios such as domestic store opening, cross-border settlement (Douyin Global Purchase), store broadcasting operations, industrial belt support, and instant retail. Combined with official data (such as 69% of merchants sell through stores, and orders in 332 industrial belts exceed 10 million) and practical cases (Mengniu Instant Retail, Nongxin Agricultural and Italian Agricultural Goods Store Broadcast), it provides users with realizable business plans. At the same time, it synchronizes the latest policies (such as the new deposit policy and the free commission policy) to help merchants/talents reduce operating costs and improve conversion efficiency.

Core functions:

• Role Knowledge Section :
  • Merchant Zone: Provide domestic merchants 'settlement process (including the top 10 major rights and interests of opening stores), store operations (commodity cards, mall shelf e-commerce), store broadcasting skills (such as "Million Sales Training Camp"), and synchronize industrial belt support policies (covering 27 provinces 130 industrial belts);
  • Cross-border special area (Douyin Global Purchase): Interpret the hard threshold for cross-border settlement (overseas company qualifications, domestic agents, overseas corporate accounts), data list (enterprise + brand + product compliance documents), and new margin policies (basic margin is based on GMV There are three levels, and the experience margin is 2-10 times), with priority passage conditions (high-quality entities, operating experience, and strong supply chains);
  • Talent Zone: Covering the growth path from 0 to 1 (product selection, script speaking, traffic acquisition), providing courses such as "Star Anchor Development" to interpret the rules and sharing mechanism for talent delivery;
  • Service Provider Zone: It includes service provider recruitment, incentive policies, and industry cases to help service providers meet the needs of merchants.
• Official information and policy interpretation :
  • Real-time synchronized platform announcements (such as "Three Major Benefits for New Business Growth" and "Commodity Card Commission Free Policy"), in 2024, a single commodity card free commission will be exempted by more than 7 billion yuan;
  • Interpret compliance rules (such as prohibited goods and brand authorization link requirements) and establish a "rule center" to display merchants/creators/industry norms in categories to reduce the risk of violations.
• Scenario Operation Guide :
  • Store broadcast operations: Provide store broadcast volume skills (such as founder IP creation and refined operation), and share cases (Zhizhi women's clothing store broadcast exceeded 20 million in a single day, Marius store broadcast increased by 5 times);
  • Instant retail: Analyze the "hourly delivery"(1 hour delivery within a range of 5-10 kilometers) and "next-day delivery"(regional warehouse/satellite warehouse delivery) models, and support the "Ticket Helper" automatic invoicing tool (review is completed within 5 seconds, Mengniu and other brands are in use);
  • Industrial belt operation: Provide "Industrial Growth Plan" support for 332 industrial belts with orders exceeding 10 million (such as Hunan spicy snacks and Shandong Weihai fishing gear) to help small and medium-sized businesses transform through live broadcasts.
• Learning resources and tool support :
  • Course Center: Contains more than 300 online courses (recorded and broadcast + live broadcast), covering 12 sub-sections including live broadcast operations, data analysis, and Short Video production, with more than 100 lecturers;
  • Examination center: Provide online exercises and assessments to achieve "integration of learning and practice" and verify learning results;
  • Case library: Collect benchmark cases (for example, 90% of Nongxin Nongyi's sales come from store broadcasts, and the annual sales of Jinzi brand exceed 100 million) and disassemble the operational logic.

Usage scenarios:

• Domestic merchants settle in and operate : Novice merchants check the "Must Learn to Open a Store" guide through the platform to understand the entry process and the top 10 rights and interests. After learning store broadcasting skills, they start self-broadcasting, and use the product card free commission policy to reduce costs;
• Cross-border merchants layout Douyin Global Shopping : Overseas brands prepare corporate qualifications (overseas registration certificate, domestic agent information), product compliance documents (certificate of origin, cosmetics non-registration) according to platform requirements, and refer to the deposit calculation case (GMV 80,000 merchants need to pay a 4000 yuan experience deposit) to complete the settlement;
• Talent grows from 0-1 : Mengxinda people learn from selecting products, assembling goods, and scripting skills through the "Talent Must Learn" section, and watch the live broadcast course of "Star Anchor Development" to gradually improve their ability to bring goods;
• Transformation of merchants in the industrial belt : Hunan Pingjiang spicy strip merchants use the "Industrial Growth Plan" to learn from the live broadcast experience of similar brands (Wanghui and Jinzi) and achieve sales growth through in-store broadcasting (such as GMV of dried bean curd and spicy strips year-on-year increase of 108%);
• Instant retail operation : Merchants have opened the "hourly arrival/next-day arrival" service, used the "Ticket Helper" automatic invoicing tool to improve user experience, and relied on platform traffic support (return coupons, zero commission) to quickly start volumes (such as Mengniu's next day arrival orders are efficiently invoiced).

Applicable population:

• Domestic merchants : Small and medium-sized enterprises (such as women's clothing, 3C, FMCG) and industrial belt merchants (such as agricultural goods, spicy snacks) that need to open stores in Douyin are pursuing store transformation and cost reduction and efficiency improvement;
• Cross-border merchants : Overseas/Hong Kong, Macao and Taiwan brands and first-level agents (such as beauty, maternal and infant, 3C) plan to enter the China market through Douyin Global Purchase;
• Short Video creators/e-commerce celebrities : individuals or small teams who need to learn operational skills, improve traffic and conversion;
• E-commerce service provider : A third-party organization that provides agent operation and live broadcast services for merchants, and a team that needs to connect with platform resources and policies;
• Industrial belt practitioners : County/regional specialty product merchants (such as Weihai Fishing Gear, Yunnan Nuts), individuals or enterprises who hope to expand sales through Live streaming eCommerce.

Unique advantages:

1. Official authority : Directly synchronize 抖音电商 policies (such as the new deposit policy, the commission free policy) with data (such as the proportion of store broadcasts, industrial belt orders), so that the information can be true and implemented to avoid misguidance by third parties;
2. Full link coverage : From entry to operation to compliance, from domestic to cross-border to instant retail, there is no need to switch multiple platforms and obtain all business knowledge in one stop;
3. Scenario and case-based : Combining practical cases (such as Nongxin Nongyi, Mengniu) with data (such as 69% store broadcasting and marketing) rather than pure theory, users can directly refer to and copy;
4. Cost optimization orientation : Focus on interpreting the cost-reduction policy (free commission for commodity cards, reduced freight insurance, and free commission for new merchants for the first month) to help merchants reduce expenses (free commission will exceed 7 billion yuan in 2024);
5. In-depth adaptation of cross-border and industrial belts : Provide exclusive support for merchants in the industrial belt in response to Douyin's global purchase and settlement of pitch-avoidance points (authorization is broken and information is ambiguous), meeting the needs of different users.