抖词词

Platform introduction:

抖词词It is a "light quantitative compliance operation assistant" created for domestic Douyin operators. It solves three types of Douyin operation pain points: rule recognition lag: Douyin prohibited words/sensitive words change dynamically with platform policies (For example, new variation and violation statements will be added in 2024), which makes it difficult for operators to grasp them in a timely manner and easily "step on thunder" violations; lack of risk detection: When creating Short videos copywriting and designing live broadcast speech techniques, there is a lack of convenient tools to self-check illegal vocabulary, and you will face the risk of content deletion and account flow restriction after release; Rectification has no direction: After discovering a violation, I don't know how to replace prohibited words with compliant expressions, resulting in high-quality content being unable to be disseminated normally due to vocabulary problems.

Its core logic is to "lower the compliance threshold with 'real-time rule interpretation + practical rectification suggestions'": operators do not need to frequently check Douyin's official announcements, and the official website summarizes the latest prohibited word changes; professional compliance knowledge is not needed, providing clear testing guidelines and Replacement ideas; there is no need to bear high trial and error costs, avoid the risk of violations in advance, and shift Douyin operations from "passive rectification" to "active compliance", adapting to the all-level needs from individual novice creators to small operation teams.

Core functions:

1. Core: Three functional modules

2. Interpretation of the latest changes in sensitive words in Douyin prohibited words: Dynamics of synchronization rules

Solve the problem of "operators do not know about rule updates" and provide timely information support:

• Annual/quarterly update summary: Focus on interpreting the core changes in sensitive words of Douyin prohibited words in 2024 (such as the new variant illegal expressions and areas of crackdown), and clarify "uncrossable red lines of violations"(such as political and military, pornographic and vulgar prohibited words) to help operators accurately grasp the policy direction;

• Classification of scenarios based on rules: Sort out the corresponding prohibited words according to Douyin operation scenarios (Short videos copywriting, live talk, product promotion), such as "absolute commitment" in product promotion ("radical cure "and" 100% effective "),"inducement expression"(" scanning code to receive benefits ") in live broadcast, to prevent operators from accidentally touching violations in different scenarios;

• Reference for violation cases: Combined with real cases, explain the consequences triggered by prohibited words (such as content deletion and account current restriction), so that operators can intuitively understand the risks of violations. A beauty operator feedback that "we know through the case that 'top' is a limit word, and promptly modify the copy to avoid current restriction."

2. Guidelines for the detection of contraband words in Douyin: auxiliary risk self-examination

Provide practical testing methods to help operators identify illegal words in advance:

• Self-inspection process guidance: Clarify the detection steps of "after copywriting/speech creation-before release"(such as checking high-frequency prohibited words sentence by sentence, combining Douyin official review prompts to assist in judgment), suitable for novice operators without professional tools;

• Inspection tips for key areas: For high-risk areas (such as medical and health, financial management, and beauty foods), mark exclusive prohibited words (such as food "nourishing the stomach" and "anti-inflammation ") to remind operators to focus on inspections and reduce the probability of violations in vertical areas;

• Real-time supplement: Remind operators to pay attention to Douyin's official security center announcement and platform rule updates. It is recommended to combine double verification with Douyin word information and official guidelines to ensure testing accuracy.

3. Suggestions on replacing illegal vocabulary: provide rectification plans

Solve the problem of "I don't know how to modify it after violating the rules" and output alternative ideas that can be implemented:

• Compliance replacement direction: Provide replacement cases that do not violate regulations and retain the original intention for common prohibited words (such as "lowest on the whole network" → "limited time special","top" → "user reputation preferred ") to avoid operators causing changes. Loss of core information of content;

• Scene-based replacement skills: Adjust replacement expressions based on different content types (such as product promotion videos, knowledge science live broadcasts). For example, in live broadcast speaking,"recommended try" instead of "must-buy", and in Short videos copywriting,"Most user feedback" instead of "Everyone loves";

• Trap avoidance reminder: Prompt to avoid "variant illegal expressions"(such as homophones and symbols replacing prohibited words), emphasize Douyin's trend of cracking down on such circumvention behaviors, and help operators shift from "passive trap avoidance" to "active compliance".

typical application scenarios

• Short videos copywriting review: Before releasing the "Recommended Ingredients" video, the personal food creator searched the banned food words in 2024 through bean words, and found that "nourishing the stomach" was an illegal expression. As suggested, it was replaced with "suitable for daily consumption" to avoid being removed from the shelves after the video was released;

• Optimization of live broadcast skills: When preparing for the beauty live broadcast skills, the anchor team used bean words to sort out the "absolute terms"(such as "the most effective" and "the first on the whole network ") and replaced them with" many users "The feedback is easy to use" and "one of the most popular models". There are no violations during the entire live broadcast, and the number of viewers has increased steadily;

• Newbie operation learning: Newbie bloggers who have just come into contact with Douyin can learn about the latest prohibited word changes in 2024 through bean words (such as cracking down on "scanning the code and receiving red envelopes" to induce expressions), and avoid the risk of violations in the early stage of creation. The rate of increase in accounts is 40% faster than that in the same period. Illegal accounts are 40% faster;

• Team content compliance management: Small MCN organizations use the paid version of Douci Words to batch test the Short videos copywriting of their five creators, quickly locate "extreme words" and "false promises" violation points, and provide unified replacement plans. The team's monthly violation rate dropped from 25% to 8%.

applicable population

• Douyin Personal Creator: Personal bloggers in the fields of food, beauty, knowledge popularization, etc. need to circumvent copywriting/video violations and ensure the normal operation of accounts;

• Douyin anchors: For anchors with goods and entertainment anchors, they need to optimize their live broadcast skills to avoid accidentally touching prohibited words during live broadcasts and causing interruptions or current restrictions;

• Short videos operation team: Small MCN organizations and corporate Douyin account operation groups need to review content compliance in batches to reduce the overall risk of violations by the team;

• Beginners of Douyin: Operators who are new to the Douyin platform need to quickly master the prohibited word rules to avoid early accounts leaving bad records due to violations.

Unique advantages (compared with similar Douyin compliance tools)

1. Strong focus on rules: Only focus on prohibited words/sensitive words on Douyin platform, which is more accurate than multi-platform compliance tools (such as covering Fast Hand and Xiaohongshu at the same time), and can promptly synchronize the latest rule changes in Douyin (such as exclusive adjustments in 2024);

2. The practical orientation is clear: it not only provides a list of prohibited words, but also supports replacement suggestions and cases. It is more practical than a tool that only lists rules, and novice operators can directly refer to and modify it;

3. Low cost threshold: basic rules are interpreted free, and the paid version is affordable to the people (starting from 69 yuan per year), which is more suitable for small and medium-sized operators than the "full-case compliance consultation" service;

4. High information timeliness: Keep up with the dynamic updates of Douyin policy, avoid the problem of "rule lag" of similar tools, and help operators respond to compliance requirements in advance.

precautions

1. Real-time attention of rules: Douyin prohibited word rules are dynamically adjusted with platform policies. You need to regularly log in to Douci to check updates to avoid relying on old rules to cause violations;

2. Auxiliary reference for test results: Douyin word detection guidelines and replacement suggestions are auxiliary tools. The final compliance determination is based on the official review results of Douyin. It is recommended to simultaneously refer to the official rules of Douyin for high-risk content;

3. Additional investigations in vertical fields: In special fields such as medical care, finance, and beauty cosmetics, in addition to bean word information, additional special compliance requirements in the corresponding fields of Douyin need to be consulted (for example, beauty cosmetics must comply with the "Regulations on the Supervision and Administration of Cosmetics ");

4. Paid services are selected on demand: Individual novice operators can try out free basic functions first, and then upgrade the paid version for high-frequency creation or team operation scenarios to avoid waste of resources.