AudioJungle

Platform introduction:

AudioJungleIt is a transaction-based platform built to solve the "two major pain points of audio creation-high cost of on-demand acquisition (expensive cost of customized audio) and low flexibility of copyright authorization (waste of fixed packages)", positioning "on-demand trading and community ecological hub'"for audio materials. Its core logic is to "balance the needs of 'low-frequency demand' and 'high-frequency reuse' with 'low-cost monorail + ecological subscription'": there is no need to purchase a complete set of material libraries for one-time audio, you can purchase them accurately per item (For example, for $5 for a corporate promotion BGM); for high-frequency needs, unlimited access is achieved through Envato Elements subscriptions, and at the same time, the "Global Creator Community + Manual Review" is relied on to ensure resource quality, making the process from "Find Audio" to "Use Audio" more flexible and low-cost, adapting to all levels of needs from personal Short Video BGM to corporate advertising soundtrack.

Core functions:

1. Core: Six full-category audio resources and transaction modules
   1. Full-style music material (Music): covering commercial high-frequency needs
      It provides more than one million pieces of music broken down by "scene + emotion", covering 8 major mainstream styles, and each piece is marked with BPM, duration, and price:
      • Commercial enterprises: such as "Commercial Corporate Motivational Inspiration"(corporate promotion and product introduction adaptation, BPM100 -120, price $5-$19),"The Upbeat Corporate"(brisk business style, adapted to e-commerce Short Video);
      • Film, TV and drama categories: such as "Cinematic Emotional Inspiring Motivation Trailer"(movie trailer, documentary soundtrack, BPM185, price $8-$29),"Action Positive Rock"(action scene adaptation, duration 4 minutes and 36 seconds);
      • Daily leisure categories: such as "Happy Whistle"(folk acoustic style, light whistle, suitable for Vlog, Life Short Video,$8),"Summer Upbeat Motivational"(summer vibrant style, suitable for travel videos);
      • niche categories: such as "1960's Retro Spy"(retro spy style, suitable for creative advertising),"Glittchy Trailer"(faulty style trailer music, suitable for technology product promotion).

2. Subdividing audio categories: Meet diverse creative needs
   In addition to core music, 5 types of special audio resources are provided to adapt to specific scenes:

   • Music Packs : Multi-track combinations of the same style (such as "Summer Tune Vacation" with 3 clips of different duration), adapt to different links of the same project (such as the title, transition, and end) to avoid style fragmentation;
   • Sound Effects : Including natural environment sounds, daily object sounds, special effects sounds (such as explosions, electronic prompts), adapted to video details and enhanced (such as game operation sound effects, film and television scene atmosphere);
   • Brand logo audio (Logos & Idents): Short-term and long (10-30 seconds) brand audio, used for LOGO animation, brand opening, and enhancing brand auditory memory;
   • Music Kits : Drag-and-drop splicing song segments (such as main song, chorus, and interlude), support custom editing, and adapt to scenes with flexibly adjusted duration (such as advertisements of different lengths);
   • Source Files : Engineering files adapted to professional music production software (Cubase, Logic Pro, FL Studio) to support secondary creations by musicians (such as modifying arrangements and adjusting instruments).

3. Quality audit and selection mechanism: ensuring resource reliability

   • Manual review : All audio uploaded by creators must be "reviewed one by one" by the platform to ensure that it meets the "high sound quality, functional adaptation" standards (such as no noise in sound effects and clear music rhythm) to avoid the inflow of low-quality resources;
   • Selected recommendations : The "Featured music" and "This week's best selling" sections are set up on the home page. Staff "manually select" high-quality new resources and popular audio (such as "Energetic & Upbeat Indie Rock Fun" and "Inspiring Uplifting Motivational Piano") to help users quickly discover highly suitable materials.

4. Creator Community Ecology: Enrich Resource Diversity
   The platform opens the "Global Creators Entering" channel, forming a virtuous cycle of "Creator-Platform-User":

   • Creators 'rights and interests: Support musicians and recording engineers to set prices independently (within the platform guidance price) and obtain income. Well-known creators (such as KickTracks, who settled in 2016) can accumulate fans through high-quality works;
   • Users benefit: The community creation model brings "diversity of styles", from retro to trendy, from folk to electronic, covering niche needs (such as "Great Street Vibes" hip-hop style,"Sea of Dreams" atmosphere style), avoiding the style limitations of a single team creation.

typical application scenarios

• Personal self-media creation : Douyin Food Blogger produces "Shop Visiting Short Video" and spends $8 on the platform to purchase "Happy Whistle" folk audio as BGM, which adapts to the lively video rhythm without worrying about copyright issues;
• Corporate advertising production : Small appliance brands produce "new product advertising", purchase $5 "Soft Corporate Inspiration" commercial music, match it with product display screens, and complete compliance soundtrack at low cost;
• Game development team : The independent game team produces "action games" and purchases "For Sport Rock Trailer"($5) as battle scene music. At the same time, it also purchases a sound package to supplement operating sound effects such as "Attack and Jump" to control development costs;
• Film and television production : Student team entries require a "trailer soundtrack". Choose the $29 "Cinematic Emotional Background" to enhance the sense of drama in the short film. Monorail purchase saves 90% of the cost compared with a customized soundtrack;
• High-frequency demand of advertising companies : An advertising company produces Short Video for multiple customers, subscribes to "Envato Elements", downloads platform music and sound effects endlessly, and simultaneously reuses Envato's video templates to improve the delivery efficiency of multiple projects.

applicable population

• Personal creator : Bloggers on Douyin, YouTube, and B sites need to purchase Short Video BGM and Vlog sound effects on demand, pursuing low costs;
• Small and medium-sized enterprise marketers : No professional audio team, need to purchase commercial music for advertisements and promotional videos, and have a limited budget;
• Independent game/film and television team : Need to obtain game sound effects and film and television soundtracks in batches to avoid high customization costs;
• Music producer : Need Source Files for secondary creation, or look for inspiration fragments;
• Advertising/creative agencies : Use audio at high frequencies, achieve "unlimited reuse of multiple projects" through Envato Elements subscriptions, reducing overall costs.

unique advantages

1. Leading the industry in resource scale and diversity : 2.35 million + audio pieces cover all styles. The community creation model has a wider style than a single team platform, and niche needs (such as retro espionage and fault style) can also be met;
2. Flexible price and extremely low threshold : Monorail starts from $1, which has a lower subscription threshold than similar commercial audio platforms (such as Epidemic Sound), adapting to low-frequency and small-amount demand;
3. Envato's ecological linkage advantages : Subscriber users can simultaneously obtain all categories of assets such as video templates and stock materials, realizing one-stop acquisition of "audio + video" creative resources;
4. Quality controllable : The manual review mechanism avoids low-quality resources one by one, and each audio is marked with BPM and duration to accurately match the video rhythm (such as 110 BPM adapted to medium-speaking speed commentary);
5. Clear copyright : All audio is royalty-free authorized and can be commercially available after purchase (subject to platform terms) without paying additional royalties to avoid infringement risks.