爱点击

Tool introduction:

iFans is a professional KOL marketing value analysis platform under the 爱点击 Group, focusing on providing a full range of small red book data analysis services to brand advertisers, MCN organizations and content creators. Through functions such as multi-dimensional data monitoring, list interpretation, and account value evaluation, the platform helps users accurately locate account content, quickly discover high-quality talents, potential talents and cost-effective talents, achieve efficient matching of brands and celebrities, and optimize Planting grass delivery strategy to improve marketing ROI.

Core functions:

• Real-time monitoring and analysis of Xiaohongshu's entire platform data
• KOL value assessment and multi-dimensional screening system
• Interpretation of popular lists and insight into trends
• Tracking and analyzing competitive product launch strategies
• Talent account portraits and fan analysis
• Tracking and review of brand grass planting effect
• Automatic generation of delivery data report

Usage scenarios:

Brands screen matching talents when formulating small red book delivery strategies;MCN institutions tap potential KOC/KOL and track growth data; content creators analyze competing products 'hot notes; marketers monitor the effectiveness of brand grass planting activities; advertising companies build accurate talent matrix for customers.

Applicable population:

Short Video creators/self-media people, brand marketing departments, MCN institutional operators, digital marketing practitioners, advertising company planners

Unique advantages:

Deeply focus on the Xiaohongshu ecosystem to provide platform-level data insight; professional KOL value evaluation model supports dual screening of cost performance and matching; track the launch dynamics of competing products in real time to assist in strategy optimization; open up the full link of discovery, evaluation and monitoring for talent, Improve the efficiency of marketing decisions.