Adobe

Tool introduction:

AdobeIt is the world's leading provider of creative software and digital solutions, solving the three core needs of "professional creative production, enterprise digital experience management, and document processing". Its products cover design, photography, video, marketing, document management and other fields, from "lightweight design" by individual creators to enterprise-level "full-link digital marketing". The core ecosystem is "Creative Cloud", which integrates a variety of professional software and supports cross-device synchronization; at the same time, it provides "Experience Cloud" to serve enterprise digital operations, and "Document Cloud" optimizes document processing processes. Free tools meet basic needs, and subscription systems unlock professional functions, adapting to all levels of users from individual designers and photographers to large enterprises.

Core functions:

1. Creative Software Suite (Creative Cloud Core)

• Design Category: ​
• Photoshop (PS): A professional image processing tool used for photo retouching, poster design, and UI prototyping. It supports layer editing and AI intelligent matting (such as the "subject selection" function). It is the design industry standard; ​
• Illustrator (AI): A vector graphics design tool used for LOGO design, illustration creation, printing and typesetting. Graphics can be enlarged without distortion and adapted to brand vision and book binding scenes; ​
• InDesign: Professional typesetting software used for picture albums, magazines, and e-book typesetting, supporting complex graphic layout and page spread design. ​
• Video Category: ​
• Premiere Pro (Pr): Professional video editing tool that supports multi-track editing, 4K/8K HD Media Processing Service, suitable for movies, Short Video, and advertising production, and can be linked with After Effects; ​
• After Effects (AE): Dynamic graphics and visual effects tools used to create animations, title effects, and post-film films (such as particle effects, mask animations); ​
• CapCut Desktop (overseas version of computer version): Lightweight video editing tool, simple to operate, supports AI subtitles and template application, suitable for novices and Short Video creators. ​
• Photography: ​
• Lightroom Classic/Lightroom: Photo management and retouching tool that supports batch color matching and RAW format processing. Lightroom can synchronize across devices (computer/mobile phone/tablet) to adapt to photographer workflow; ​
• Camera Raw: Plug-in retouching tool, embedded in PS/AI, supports fine adjustment of photo light, shadow and color. ​
• Lightweight ideas: ​
• Adobe Express: Web/mobile lightweight design tool with built-in poster, video, and social media graphics templates. It supports AI to generate materials, allowing rapid creation without professional skills.

2. Enterprise and Document Solutions

• Experience Cloud: Enterprise digital marketing tool, including Adobe Analytics,Adobe Campaign, and Adobe Target, to help enterprises optimize user experience and marketing transformation; ​
• Document Cloud: Document processing tool, including Acrobat (PDF editing and conversion) and Adobe Sign (electronic signature), supporting enterprise document collaboration and compliance management; ​
• Cross-platform synchronization and resource libraries: Creative Cloud users can synchronize files, fonts, and plug-ins, share team resource libraries, and achieve multi-person collaboration (such as a designer team sharing brand materials).

3. Free basic tools

• Acrobat Reader: Free PDF reader that supports annotations and filling in forms; ​
• Adobe Express Free Edition: Basic templates and design functions to meet personal lightweight creation (such as friends circle posters, simple video clips); ​
• Student and teacher discounts: Provide discounts on education subscriptions to reduce the cost of getting started with professional tools.

Usage scenarios:

• Professional creation: Designers use PS/AI to make brand logos and posters, video teams use Pr/AE to make movie trailers or advertisements, photographers use Lightroom to retouch drawings in batches; ​
• Enterprise operations: The marketing team uses Experience Cloud to analyze user data and create personalized advertisements, and the administrative department uses Acrobat to process contracts and Adobe Sign to sign documents; ​
• Individuals and students: Use Adobe Express to make posters for campus activities, students use the educational version of PS to complete design assignments, and ordinary users use Lightroom Mobile to repair daily photos; ​
• Content entrepreneurship: Short Video bloggers use CapCut Desktop to edit videos, and self-media uses Adobe Express to create public account covers and Short Video covers.

Applicable population:

• Professional creators: designers, photographers, video editors, animators, relying on Adobe software to complete professional production; ​
• Enterprise team: marketing, administration, IT departments, requiring digital marketing solutions and document collaboration tools; ​
• Students and educators: Students majoring in design/film and television learn industry-standard tools, and teachers use lightweight tools to make teaching materials; ​
• Ordinary users and content creators: Use free/lightweight tools to complete daily design, photo retouching, and Short Video editing without professional skills.

Unique advantages:

• Industry standard status: PS, Pr, AI and other software are the "industry common languages" in the fields of design, video, and photography, and the compatibility and professionalism of works are recognized globally; ​
• Deep ecological integration: Software in Creative Cloud is seamlessly linked (for example, PS files can be directly imported into AE for special effects), and synchronization across devices is smooth, improving creative efficiency; ​
• Professional and comprehensive functions: from basic retouching to film-level special effects, from personal design to corporate marketing, covering all scene needs without switching multiple platforms; ​
• Continuous innovation and localization: Regularly update AI auxiliary functions (such as PS's "generative filling"), provide Chinese interfaces and localized services, and adapt to the habits of domestic users.