阿里原创保护

Platform introduction:

Alibaba International Original Product Platform is a "cross-border original trade empowerment hub" created for domestic foreign trade merchants. It solves four types of cross-border original pain points: International rights confirmation is difficult : Domestic copyright is low overseas, and it takes 3-6 months to apply for copyright in a target country (such as the United States and the European Union) separately, and the process is complex (For example, the EU requires multi-lingual materials), which is difficult for small and medium-sized businesses to afford; There are many overseas infringements : Original products are easily counterfeited on cross-border platforms such as Amazon and eBay, and even "imitations seize the market at low prices" occur. Manual inspections Overseas platforms take more than 8 hours/day, and the missed detection rate exceeds 60%; The cost of rights protection is high : the consulting fee for overseas law firms exceeds US$500 per hour, and the cross-border litigation cycle is long (1-2 years). Small and medium-sized businesses give up rights protection due to the high cost; Few exposure resources : High-quality original products compete in homogeneity with ordinary products on the international stage. They lack "original logos" and traffic tilt, making it difficult to attract overseas buyers.

Its core logic is to "reconstruct the cross-border original trade link with 'Ali Cross-border Ecological Integration + International Copyright Collaboration'": there is no need to connect with overseas institutions separately, and the platform completes" domestic confirmation + target country simple certification "in one stop; There is no need to manually scan overseas platforms, and infringement data of 200+ countries/regions are monitored simultaneously; there is no need to bear high law firm costs, and the platform integrates overseas cooperative law firms to reduce costs; There is no need to worry about exposure. International station traffic weighting + exclusive labeling enhances the competitiveness of original products, allowing cross-border original trade to shift from "passive anti-counterfeiting" to "proactive rights confirmation, efficient rights protection, and ecological empowerment", adapting to small and medium-sized cross-border sellers to the full-level needs of foreign trade factories.

Core functions: )

1. Core: Four major cross-border full-link functional modules

   (1) Cross-border original dual rights confirmation: domestic + overseas dual protection

   Solve the problem of "difficulty in international rights confirmation and low recognition" and adapt to cross-border trade compliance needs:

   1. Rapid confirmation of domestic copyright :
      • Connect with the National Copyright Administration and the Copyright Bureau of Zhejiang Province, provide online copyright registration services, optimize the process for foreign trade products (such as industrial design drawings and packaging design, only need to submit "real product drawings + design instructions"), the registration period has been shortened from 30 days to 7 days, and the certificate can be used for overseas platform complaints (such as Amazon intellectual property complaints);
   2. Target country simple confirmation :
      • Cooperate with international institutions such as WIPO (World Intellectual Property Organization), the U.S. Copyright Office, and the EU IPO to provide a "simple channel for confirmation of rights in the target country": by submitting the domestic copyright certificate + English product description, the target country's "copyright association certification" can be completed (cycle 1/5 -30 days), the cost is only 1/5 of the traditional separate application. Through this function, a foreign trade lighting merchant can complete the EU confirmation in 18 days to avoid counterfeiting disputes in the German market.

(2) Overseas infringement monitoring: scanning without dead spots in 200+ countries/regions

Solve the problem of "scattered overseas infringements and difficult discovery" and cover cross-border mainstream platforms:

1. Platform monitoring scope :
   • Covering cross-border e-commerce platforms such as Amazon, eBay, AliExpress, and Wish, as well as Social commerce such as Facebook and Instagram. It also monitors overseas independent sites (such as Shopify stores) and supports keyword search in 12 languages such as "English, Spanish, and German"(such as "Original Lamp Design");
   • Technical adaptation: Through "product image signature code + keyword matching", we identify forms of infringement such as "counterfeiting of the same model, tampering with details, and plagiarism of packaging. Even if the imitation product changes the color/size, the matching accuracy rate still reaches 90%+. A foreign trade clothing merchant detected that 32 Amazon stores counterfeit its original dress, and the missed detection rate was only 5%;
2. Real-time warning and data visualization :
   • Push an early warning (SMS/APP notification) within 24 hours after infringement clues are discovered, marking "infringement platform, target market (such as U.S. website/European website), imitation price/sales volume" to help merchants prioritize high-harm infringement (such as imitation sales exceeding 1000 pieces);
   • Generating an "overseas infringement heat map"(such as "California's infringing shops account for 30%") and a "platform infringement distribution list". A foreign trade toy merchant used the heat map to specifically strengthen rights protection in the North American market, reducing infringing links within three months. 70%.

(3) Original product traffic empowerment: International station exposure tilt

Solve the problem of "lack of exposure and homogeneous competition for original products" and improve cross-border order conversion:

1. Exclusive logo and search weighting :
   • Original products that have been successfully registered will be marked with the bilingual Chinese and English logo of "Original Product" on the product page of the international website, and will also be weighted by the search ranking (20%-30% higher than ordinary products). Data from a foreign trade home furnishing merchant shows that the click rate of products with logos has increased by 45%, and the number of inquiries has increased by 30%;
2. Exclusive promotion resources :
   • Paying users can apply for the international station's "Original Premium Products" special area display (home page/industry channel), participate in platform activities such as the "Cross-Border Original Festival", and gain additional exposure (such as doubling traffic during the event);
   • An "Original Filter" button has been added to overseas buyers, allowing buyers to filter original products with one click to reduce the interference of replicas. An overseas buyer reported that "through the filtering function, the time taken to find original suppliers has been shortened from 2 hours to 30 minutes."

(4) Cross-border rights protection assistance: low-cost and efficient processing

Solve the problem of "high costs and complex processes for overseas rights protection" and lower the threshold for cross-border rights protection:

1. Complaint matching from overseas platforms :
   • Establish a "original rights protection green channel" with Amazon, eBay and other platforms. Merchants submit rights confirmation certificates + infringement evidence, and the platform assists in initiating complaints. The average processing cycle has been shortened from 15 days to 7 days. A foreign trade 3C merchant has passed the green channel and removed Amazon within 5 days. 18 links to replicas;
2. Resource integration of overseas law firms :
   • Integrate 50+ cooperative law firms around the world (covering the United States, the European Union, and Southeast Asia) to provide "basic consultation (free 3 times/year), infringement letter sending (costing US$200 -500/time), and litigation assistance". The fee is 30% lower than the market price. A foreign trade shoe merchant sent an infringement letter through a cooperative law firm, and three overseas independent stations removed the imitation products within 10 days;
3. Settlement and evidence support :
   • Assist merchants in negotiating settlements with infringing parties (such as requiring the removal of replicas from shelves + compensation), and also provide "infringement evidence packaging services"(including replica purchase records, sales screenshots, and confirmation certificates) to prevent merchants from failing to defend their rights due to incomplete evidence.

typical application scenarios

• Original protection for small and medium-sized cross-border sellers : A foreign trade jewelry seller (average monthly orders of 50) completed the simple confirmation of domestic + US rights in 15 days through "cross-border dual rights confirmation". Later, it was detected that 5 Amazon stores counterfeit its original necklaces. Through the "Platform Complaint Green Channel", all inquiries for products with the "Original" logo increased from 5 to 12 per day, and monthly orders increased to 80;
• New products from foreign trade factories went to sea : A foreign trade lighting factory developed original smart desk lamps, completed the domestic + EU confirmation of 50 products through "batch confirmation", and displayed them in the "Original Excellent Products" area of the international station. Within 3 months, the number of overseas inquiries exceeded 500, and 30% of the buyers clearly stated that they "chose to cooperate because of the original logo", and finally reached an order of US$1 million;
• Cross-border brand counterfeiting prevention : A cross-border clothing brand detected that 20 Facebook social stores counterfeit its original hoodies. Through a platform partner law firm, 18 stores removed the imitations within 15 days, and at the same time, 2 The store that refused to cooperate initiated a complaint from the US website and was awarded US$20,000 in compensation, increasing the brand's overseas market share by 15%;
• Overseas buyers look for originals : A European buyer found a certain foreign trade home furnishing original supplier through the "Original Screening" function of the international station and purchased storage products with the "Original" logo. Because there is no price interference from the imitation, the cooperation is stable. Improved, with an annual repurchase rate of 80%.

applicable population

Unique advantages (compared to cross-border universal copyright tools)

1. Exclusive empowerment of Ali's cross-border ecosystem :

   • The only tool that is deeply bound to Alibaba International website traffic is that original products can receive "search weighting + exclusive promotion bits", which has one more layer of "order conversion empowerment" than the universal copyright tool. A merchant feedback that "after using the platform, original products The proportion of orders has increased from 20% to 50%";
   • Connected with international store data, registered products are directly associated with SKUs, infringement processing can simultaneously affect orders (such as blocking purchase inquiries related to imitations), and the operation efficiency is 60% higher than that of general tools.

2. Efficiency and cost advantages of cross-border rights confirmation :

   • The minimum domestic + overseas dual rights confirmation period is 1/5 days, and the cost is only 1/5 of that of the traditional method. A foreign trade merchant compares "applying for EU copyright separately (3 months/3000 euros)" with platform services (20 days/500 euros), the cost is reduced by 83%;
   • No professional foreign language skills are required. The platform provides multi-language material templates (such as English design instructions, Spanish infringement letters), and small and medium-sized businesses can independently complete cross-border rights confirmation.

3. Integration of overseas monitoring and rights protection resources :

   • Covering 200+ countries/regions, including "niche cross-border platforms (such as Southeast Asia Shopee, Lazada)" that cannot be detected by general tools, the missed detection rate is 40% lower than that of general tools;
   • Integrating 50+ overseas cooperative law firms will reduce the cost of basic rights protection by 30%, preventing merchants from giving up rights protection due to high costs. Through a certain merchant's rights protection through the platform, the average cost of processing each infringement has dropped from US$1000 to US$300.

4. Two-way empowerment between purchasing and supplying sides :

   • It not only serves domestic merchants, but also provides the "original screening" function for overseas buyers, forming a closed loop of supply and demand of "original merchants-buyers". Through this closed loop, a foreign trade factory has added 10 overseas long-term buyers, with annual orders increasing by 200%.

precautions

1. Confirm product originality requirements :
   • Only accept product registration that is "independently designed by the merchant and has no risk of infringement" and need to submit "design process documents (such as sketches, modification records)". False filing will cancel the traffic rights of international stations. A merchant will be suspended for submitting a non-original product registration. Service for 6 months;
2. Target market compliance differences :
   • The scope of copyright protection varies in different countries (for example, the European Union has weak protection for "functional design"). It is recommended that merchants give priority to target country confirmation for products with "strong design and high profit"(such as the United States and Japan);
3. Rational assessment of rights protection costs :
   • For infringements with "low sales of imitations (<100 pieces) and high litigation costs in the target market (such as Europe)", priority should be given to "sending an infringement letter" rather than litigation to avoid the cost of rights protection being higher than the loss;
4. Use of international station traffic rights :
   • Original products need to optimize the "title + details page"(such as adding the "Original Design" keyword and displaying the confirmation certificate) to maximize the search weighting effect. A certain merchant does not optimize the details page, and the click rate after weighting will only increase by 10%(after optimization);
5. Data synchronization and privacy :
   • Overseas infringement monitoring data is only used for merchants 'own rights protection and cannot be disclosed to third parties. The platform strictly abides by the Data Security Law and the EU GDPR to ensure cross-border data compliance.