12426版权监测中心

Platform introduction:

The 12426 platform is a "national-level copyright protection and governance hub" created for the domestic copyright ecosystem. It solves four types of copyright pain points: The protection process is scattered : Copyright registration, monitoring, and rights protection need to be carried out in different institutions Switching between (copyright offices, notary offices, law firms), the process is fragmented, and the average time for a single rights protection is more than 15 days; Cross-platform monitoring is difficult : Infringement content is scattered across 100,000 + Internet platforms (Including small websites and aggregated applications), it is difficult for individuals and small and medium-sized enterprises to achieve "full-network scanning", and the missed detection rate exceeds 50%; Infringement processing is slow : The complaint response period on a single platform is long (an average of 72 hours), and cross-platform infringement requires repeated submission of applications, which is inefficient; Dispute resolution is difficult : Copyright parties lack authoritative third-party mediation channels, and the threshold for judicial litigation is high, making it difficult for small and medium-sized creators to afford the time and economic costs.

Its core logic is to "reconstruct the copyright protection system with 'national-level resource integration + full-process service closed'": there is no need for multiple docking, and the" copyright registration-entire network monitoring-infringement offline-dispute mediation "is completed in one stop; There is no need to manually Scan the platform, and 100,000 + platforms are monitored and covered simultaneously; there is no need to worry about the effectiveness of processing. Relying on the resources of the National Copyright Administration, the response speed of infringement offline will be increased by three times; There is no need to be afraid of disputes, provide authoritative mediation and litigation support, and shift copyright protection from "individual passive defense" to "national-level collaborative governance", adapting to the needs of all levels from individuals to enterprises and governments.

Core functions:

1. Core: Six full-process service modules

   (1) Basic copyright services: from rights confirmation to risk warning

   Solve the problem of "slow copyright confirmation and difficult risk prediction" and lay a solid foundation for protection:

   1. Copyright registration agent :
      • Connect with the National Copyright Administration to provide online copyright registration services, simplify traditional offline processes (from 30 days to 7 days), and support registration of all categories such as "film and television, music, text, and software". A publishing organization uses agency services to increase annual registration efficiency by 80%;
   2. Copyright warning released :
      • For popular IPs and major events (such as Spring Festival Gala and sports events), a "Copyright Protection Warning Letter" was issued in advance to inform all platforms to strengthen content review. A popular variety show passed the early warning, reducing infringement clues before the premiere by 60%.

(2) Copyright monitoring across the network: 100,000 + platforms have no dead spots scanning

Solve the problem of "scattered infringement and difficult discovery" and cover the entire scene content:

1. Monitoring scope for all categories :
   • Covering 7 major categories including film and television, music, Short Video, text, pictures, software, and sports events, a total of more than 4 million works have been monitored and 32.5 million + infringing links have been found;
   • Full platform coverage: Including 100,000 + platforms such as mainstream video platforms (Douyin, Youku), social platforms (Weibo, public accounts), small websites, aggregation applications, and cloud disk, with an average of more than 500 million items of scanned content per day;
2. Real-time monitoring and data disclosure :
   • Monitoring of hot cases: Monitor popular programs such as "Ride the Waves" in real time and publicize the number of infringing links (for example, a program detects 8126 infringing links) to help copyright owners quickly locate the source of infringement;
   • Data visualization: A "National Infringement Trend Chart" and "Platform Infringement Distribution List" were generated. A copyright office used the data to carry out targeted regional infringement governance, and the offline rate increased by 45%.

(3) Infringement offline processing: Cross-platform collaboration and efficient chain deletion

Solve the problems of "slow infringement processing and repeated cross-platform applications" and improve the efficiency of rights protection:

1. One-click offline application :
   • After the copyright owner discovers the infringement, it submits a "offline application". The platform simultaneously connects with the infringing platform through a national-level collaboration mechanism. The average response time ranges from 72 hours to 24 hours, and a total of 26 million + offline infringing links;
   • Priority processing: For key scenes such as "film and television release period and new book launch", an "expedited channel" will be opened, and the infringement offline time will be shortened to 12 hours. During the release of a movie, an expedited channel will be passed, and 12,000 infringing links will be offline within 3 days.

(4) Electronic evidence collection and fixed evidence: authoritative evidence support

Solve the problem of "low effectiveness of evidence and difficulty in obtaining evidence" and adapt to legal needs:

1. Automatic electronic forensics :
   • After detecting infringement, it automatically grasps "infringing content, access link, release time" and generates a forensic report with "national monitoring logo", which is recognized by national courts and requires no additional notarization;
2. Evidence Management :
   • Supporting classified storage and export of evidence collection reports (PDF/HTML format), a law firm uses the platform to collect evidence, and the efficiency of case evidence collection has increased by 50%.

(5) Copyright dispute mediation/litigation: authoritative third-party support

Solve the problem of "difficult dispute resolution and high cost" and lower the threshold for rights protection:

1. Professional mediation :
   • Cooperate with 500+ professional mediators across the country to provide "free mediation services". The average mediation period ranges from 30 days to 10 days. A certain music copyright dispute passes mediation and a compensation agreement is reached within 7 days;
2. Litigation Assistance :
   • Connect with well-known law firms across the country and provide copyright parties with "preparation of litigation materials and recommendation by lawyers". Small and medium-sized creators can apply for "public welfare legal aid" to reduce litigation costs.

(6) Government collaboration and industry services: supporting copyright governance

Solve the problem of "missing government regulatory data and insufficient industry coordination" and help build a copyright ecosystem:

1. Administrative supervision support :
   • Provide data support for the Copyright Administration's "Sword Network Action" and "Autumn Wind Action", and output the list of "areas with high incidence of infringement and key infringement platforms". Relying on data for special actions in a certain year, the number of cases filed has increased by 70%;
2. Industry report released :
   • Regularly publish the "National Copyright Protection Development Report" to analyze infringement trends and protection effectiveness, and provide reference for enterprises and policy formulation.

typical application scenarios

• Individual creator rights protection : Through "music monitoring", an independent musician found that 20 platforms were playing his original songs without authorization. After submitting a "offline application", 18 platforms completed the deletion of links within 24 hours. At the same time, authorized cooperation was reached with the remaining 2 platforms through "Mediation Service";
• Film and television company anti-piracy : A film and television company launched "expedited monitoring" for newly released films, and found 4578 infringing links within 3 days. Through platform collaboration, 4120 links were offline within 48 hours, reducing infringement losses by 70%. At the same time, relying on "litigation assistance", a lawsuit was filed against the platform that refused to cooperate and was awarded a compensation of 200,000 yuan;
• Copyright protection of publishing institutions : A publishing house used "text monitoring" to find that 30 self-media companies had rewritten the content of its book. After submitting "electronic evidence collection", it filed an administrative complaint with the Copyright Bureau, and deleted all self-media companies within one week. Infringement content and publicly apologized;
• Government copyright supervision : A provincial copyright bureau accessed platform data and found that a city in the province accounted for 30% of the province's infringement clues. Targeted "regional special governance" was carried out, and the infringement offline rate increased by 55% within one month.

applicable population

Unique advantages (compared with similar copyright platforms)

1. National authoritative endorsement :
   • The only national-level copyright monitoring platform relies on the resources of the National Copyright Administration. The infringement handling can be directly connected to administrative supervision. The offline rate is 30% higher than that of commercial platforms. The evidence has been recognized by national courts. In a certain case, the platform's evidence collection report is directly used as the basis for judgment;
2. Full platform coverage :
   • Monitoring 100,000 + platforms, including "small websites and aggregated applications" that cannot be covered by commercial platforms. The missed detection rate is 40% lower than that of commercial tools. A copyright party reported that "80% of small website infringement was missed using commercial tools before, and 12426 can be fully scanned";
3. Outstanding public welfare attributes :
   • Provide free consultation, basic monitoring, and public welfare mediation to lower the threshold for rights protection for small and medium-sized creators. The average annual rights protection cost for individual creators can be controlled within 300 yuan, 60% lower than commercial platforms;
4. Full process closed loop :
   • The only platform that realizes the full-process service of "registration-monitoring-downline-mediation-litigation" does not need to switch multiple institutions, and the efficiency is improved by 60%. A company feedback that "rights protection previously required to be connected to 5 institutions, but now one platform is all completed";
5. Government collaboration capabilities :
   • It can connect with local copyright bureaus and cultural law enforcement departments to provide data support for administrative supervision and assist in copyright governance of the "National Game of Chess". In a certain year, the "Sword Network Action" relies on platform data, and the effectiveness of infringement governance has increased by 50%.

precautions

1. Copyright of the work :
   • Only support the monitoring and rights protection of works with "clear copyright ownership", and provide "copyright registration certificate, authorization certificate" and other materials to avoid claiming rights on behalf of others;
2. Timeliness of monitoring results :
   • It is recommended to open monitoring for popular works "7 days in advance"(such as before the release of films and films) to avoid increasing difficulty in handling infringing content after it spreads;
3. Paid service options :
   • Individual creators give priority to basic public welfare services, and if there is a need for batch monitoring, they will be upgraded; enterprises need to choose packages based on "monitoring category and urgency"(for example,"Enterprise Edition + Urgent" is selected during the film and television release period);
4. Specifications for the Use of Evidence :
   • The evidence collection report generated by the platform is only used for legal rights protection and cannot be tampered with or forged, and legal liability will be borne for violations;
5. Regional governance cooperation :
   • Local copyright bureaus and enterprises can actively connect with the platform, obtain "regional/industry infringement data", formulate targeted protection strategies, and improve governance efficiency.